Gartner Expert

Mark Stanyer

Sr Director Analyst

Mark Stanyer is a Research Director on the technology and service provider go-to-market team at Gartner. Mr. Stanyer helps clients optimize their messaging, positioning and differentiation both holistically and in a regional context. He also advises clients on market and geographic expansion strategies including new market entry.

Previous experience

Mr. Stanyer has 20 years of experience in the technology sector, from small to large vendors and covering key strategic roles. He has expertise in product marketing, industry marketing, demand generation and field marketing as well as technical roles such as presales and product management across both on-premises and SaaS technologies.

Recently, Mr. Stanyer has led strategic global product launches, developed sales enablement structures and defined messaging and market approaches for key products at Bizagi and led the core global data privacy, security and sovereignty go to market for Intralinks. While at OpenText, he led the European Industry Marketing team defining the European market strategy for key highly-regulated verticals and was instrumental in developing and enabling on vertically aligned solutions in support of this across the region.

Having spent the majority of his career with North American technology and service providers, he has deep expertise in defining their European strategy, market entry and ongoing presence.

Professional background


Global Product Marketing Manager


Product Marketing Director


Industry Marketing Manager

Areas of coverage

Corporate Development for Tech CEOs

Messaging and Differentiation

Marketing Impact

Marketing Agility

Technology Marketing Effectiveness


International M.B.A., Royal Holloway, University of London

B.Sc., Biology, (With Honors), Royal Holloway, University of London

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Top Issues That I Help Clients Address

1Improving marketing effectiveness for technology vendors

2Improving content (via doc reviews) through storytelling

3Creating differentiated, customer-centric positioning

4Adapting go-to-market efforts to align to customer interests

5New market entry for vendors of software and hardware