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Gartner Expert
Mark Stanyer
Sr Director Analyst
Mark Stanyer is a Research Director on the technology and service provider go-to-market team at Gartner. Mr. Stanyer helps clients optimize their messaging, positioning and differentiation both holistically and in a regional context. He also advises clients on market and geographic expansion strategies including new market entry.
Previous experience
Mr. Stanyer has 20 years of experience in the technology sector, from small to large vendors and covering key strategic roles. He has expertise in product marketing, industry marketing, demand generation and field marketing as well as technical roles such as presales and product management across both on-premises and SaaS technologies.
Recently, Mr. Stanyer has led strategic global product launches, developed sales enablement structures and defined messaging and market approaches for key products at Bizagi and led the core global data privacy, security and sovereignty go to market for Intralinks. While at OpenText, he led the European Industry Marketing team defining the European market strategy for key highly-regulated verticals and was instrumental in developing and enabling on vertically aligned solutions in support of this across the region.
Having spent the majority of his career with North American technology and service providers, he has deep expertise in defining their European strategy, market entry and ongoing presence.
Professional background
Bizagi
Global Product Marketing Manager
Intralinks
Product Marketing Director
OpenText
Industry Marketing Manager
Areas of coverage
Corporate Development for Tech CEOs
Messaging and Differentiation
Marketing Impact
Marketing Agility
Technology Marketing Effectiveness
Education
International M.B.A., Royal Holloway, University of London
B.Sc., Biology, (With Honors), Royal Holloway, University of London
Top Issues That I Help Clients Address
1Improving marketing effectiveness for technology vendors
2Improving content (via doc reviews) through storytelling
3Creating differentiated, customer-centric positioning
4Adapting go-to-market efforts to align to customer interests
5New market entry for vendors of software and hardware