Gartner Expert

Mark Wesker

Sr Director Analyst

Mark Wesker is a Senior Director within Gartner's Technology and Service Provider (T&SP) organization. Mr. Wesker's research and advisory engagements serve company CEOs, and other members of the C-Suite, as well as product, marketing and sales executives. His advisory services assist companies in aligning products with markets, ecosystems with channels and business models with financing strategies. With a sharp focus on technology, he prioritizes mapping technical strengths to potential market opportunities.

He brings 25 years of experience as a high-tech executive in all aspects of the software business. From startups to IPOs to running a public company, his background includes a unique blend of software operations, financing, product/project management and marketing expertise, with particular strength in the gray space representing the intersection of business and technology.

Having worked in leadership positions in large and small tech product and services companies, he brings a well-rounded perspective to the challenges associated with succeeding in the technology business. He has written code, managed distributed, onshore and offshore development teams, transitioned a technology services firm into a software product company, raised tens of millions in venture capital, led an IPO road show and put together more desk and cube units than he can remember.

Previous experience

Prior to joining Gartner, Mr. Wesker founded several startups, did an IPO and sold a company to Citrix. He helped Citrix transition from PC to Internet-based products, brought to market one of the first XML-based B2B software products, and has built products in the product and project management space, including support for both agile and hybrid methodologies.

Professional background

Sequoia Software

President/COO

Citrix

Vice President, Internet Products & Strategy

Workspace Software

CEO

Areas of coverage

Product Strategy and Launch for Tech CEOs

Business Performance Management for Tech CEOs

Customer Acquisition for Tech CEOs

Corporate Development for Tech CEOs

Messaging and Differentiation

Education

BA, George Washington University, 1983

JD, School of Law, University of Baltimore, 1986

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Top Issues That I Help Clients Address

1Fund Raising & Exits - Strategies, pitch decks and options, including M&A, IPOs venture capital and private equity

2Product Strategy - Go-To-Market planning, including agile and UX development, target markets, org structure and messaging

3Partnerships - Build and manage sales and services channels, including OEM, reseller and implementation partners

4Customer Acquisition - Demand generation through brand, positioning, web site design, CRM, and marketing automation

5Business Models and Ecosystems - Use alliances and development platforms to accelerate time to market, drive growth and position for exit