Martha serves as the practice leader overseeing major quantitative and qualitative research initiatives for the Marketing Leadership Council and Gartner for Marketing Leaders' peer and practitioner research team.
In this role, Martha manages the global research team's ongoing efforts to surface progressive insights, best practices, and implementation guidance for Heads of Marketing and their teams. Her current work focuses on personalization and content marketing.
Since joining CEB, now Gartner in 2003, Martha has worked in a variety of research and advisory roles with marketing, strategy, market insights, marketing technology, and small business marketing executives.
CMO, Marketing Leaders, Martech Leaders
Prior to joining CEB, Martha worked in brand management at L'Oreal and spent several years in management consulting, focusing on innovation in HR service delivery.
Digital Marketing Strategy and Execution
Marketing and Communications Organization and Talent
Content Marketing and Management
Branding and Value Proposition (retired)
Customer Acquisition and Retention
Bachelor of Arts, Georgetown University
Masters in Business Administration, Emory University
1Content Marketing Strategy and Execution
2Branding and Value Proposition Development
3Digital Marketing Transformation
4Digital Marketing Communications
5Marketing Planning and Strategy Development