Gartner Expert

Matt Moorut

Principal, Advisory

Matt Moorut is a Principal advisor in the Digital Performance Benchmarks team, leading all luxury retail clients in Europe. Mr. Moorut supports marketing leaders from all multi-brand B2C retail sectors, including big box retail, specialty retail, fashion, watches and jewelry, beauty, activewear and grocery.

Previous experience

Mr. Moorut was responsible for the entire marketing function and digital team for the organization, which provided consultancy and route-to-market for Google, Facebook, Amazon and others, while providing education and tools to c.40,000 nonprofits. He currently serves on the board of the UK charity Royal Voluntary Service.

He has years of experience managing CRMs, SEO, website design and data attribution while running an online news media site. He has an expert knowledge of SEO, website design, email marketing, digital transformation (including agile project management), data management (GDPR), and martech.

He also has experience in strategic management, budgeting and people/project management. He worked as editor on a news platform with 40,000 subscribers producing daily insights for a B2B audience.

Professional background

Tech Trust

Head of Digital and Marketing

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing Leadership and Strategy

Content Marketing and Management

Customer Acquisition and Retention


History, University College London, First Class With Honors

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Top Issues That I Help Clients Address

1What best-in-class social media marketing looks like from digital leaders

2How to organise content on site to improve customer experience and retention

3How to implement agile working processes to successfully deliver digital transformation

4What trends in search advertising and display advertising do I need to know to outperform competitors

5What are the new digital marketing platforms and tools that my brand should investigate