Gartner Expert

Matt Moorut

Sr Principal Analyst

Matt Moorut is an analyst for Gartner for Marketers, based in London, UK. Mr. Moorut supports marketing leaders with insights on digital marketing trends by brands in the retail industry. He has a particular expertise on luxury retail and mono-brand retail, having worked with brands like Chanel, Hugo Boss, Ralph Lauren and Jimmy Choo.

Previous experience

Mr. Moorut was responsible for the entire marketing function and digital team for the organization, which provided consultancy and route-to-market for Google, Facebook, Amazon and others, while providing education and tools to c.40,000 nonprofits. He currently serves on the board of the UK charity Royal Voluntary Service.

He has years of experience managing CRMs, SEO, website design and data attribution while running an online news media site. He has an expert knowledge of SEO, website design, email marketing, digital transformation (including agile project management), data management (GDPR), and martech.

He also has experience in strategic management, budgeting and people/project management. He worked as editor on a news platform with 40,000 subscribers producing daily insights for a B2B audience.

Professional background

Tech Trust

Head of Digital and Marketing

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Leadership and Strategy

Content Marketing and Management

Customer Acquisition and Retention

Industry Marketing Execution


History, University College London, First Class With Honors

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Top Issues That I Help Clients Address

1Are retail brands spending more on social media advertising?

2Which areas of development are retailers focusing on this year?

3What innovations have retailers been utilizing in email marketing?

4How are other retailers tackling search marketing investments, and how can we use this to our advantage?

5What new digital marketing channels (e.g. TikTok) are other retailers finding success with?