Gartner Expert

Matt Moorut

Director Analyst

Matt Moorut is a Director-level analyst for Gartner for Marketers, based in London, UK. He is the KI Leader for the Industry Marketing Strategy and Execution KI in the marketing practice and serves as the marketing officer and multichannel marketing track manager for Symposium.

As an analyst, Mr. Moorut supports Gartner's clients in the retail industry with insights and guidance on various marketing topics, ranging from strategy to digital trends to marketing channel best practices. He is the lead analyst for Gartner's Luxury Retail Digital IQ Index. Having working for L2 (a business acquired by Gartner), he delivered presentations to C-Suite leaders at retail businesses including Swarovski, Ralph Lauren and Chanel.

Separately, Mr. Moorut is responsible for delivering insights on email marketing to Gartner's clients across all sectors. He leads Gartner's research for the Market Guide for Email Marketing and works with vendors and marketers to understand trends, pitfalls and best practices in that channel.

He previously served as the CMO of a social enterprise that supported 40,000 nonprofits with digital tools and education. In this role, he ran a digital publishing platform and was responsible for martech, sales and marketing strategy and execution.

Previous experience

Mr. Moorut led marketing, sales and digital for Charity Digital, which provided CSR consultancy and route-to-market for Google, Facebook, Amazon and other tech firms, while offering education and tools to c.40,000 nonprofits.

He has years of experience in content marketing having run a online news site with 50,000 B2B subscribers, for which he managed content planning as well as sales and marketing. He has an expert knowledge of SEO, website design, email marketing, social media marketing, digital transformation (including agile project management), data management (GDPR) and martech.

He also has experience in strategic management, budgeting and people/project management. He currently serves on the board of the UK charity, Royal Voluntary Service.

Professional background

Charity Digital


Areas of coverage

Digital Marketing Strategy and Execution

Marketing and Communications Leadership and Strategy

Content Marketing and Management

Customer Acquisition and Growth

Industry Marketing Strategy and Execution


History, University College London, First Class With Honors

Read More Read Less

Top Issues That I Help Clients Address

1Which digital marketing channels should I prioritize, based on other retailers' strategies and performance

2How can my organization improve at email personalization?

3Which retailers have the strongest performance on social media?

4What website functionalities are retailers prioritizing?

5What new digital marketing formats (e.g. livestream shopping) are other retailers finding success with?