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Gartner Expert
Max Hammond
Sr Director Analyst
Max Hammond is a Sr. Director Analyst within Industry Advisory Services, Retail. His primary focus areas include Unified Commerce Execution and Digital for QSR
Previous experience
Prior to joining Gartner, Mr. Hammond worked in the retail industry, for companies such as Dixons Carphone Group, River Island Clothing Co., and Screwfix Direct. His previous roles were designed to explore, define, and deliver new digital technologies via an identification process to full project roll-out. The focus was on designing, building, and deploying cost-efficient, innovative, first-to-market model unified commerce retail standards for deployment global globally.
Professional background
Dixons Carphone Group
Technology Specialist
River Island
Technical Innovation Architect
Screwfix Direct
Technical Project Manager
Areas of coverage
Unified Retail Commerce for Digital Business Execution
Top Issues That I Help Clients Address
1QSR Trends
2QSR Point-of-sale strategy and application selection for Tier 1 retailers
3Smart Check Out
4Retail Technology Trends
5Electronic shelf labels