Gartner Expert

Max Hammond

Sr Director Analyst

Max Hammond is a Sr. Director Analyst within Industry Advisory Services, Retail. His primary focus areas include in-store technology and the digitalization of stores. Additional coverage includes the multichannel customer experience.

Previous experience

Prior to joining Gartner, Mr. Hammond worked in the retail industry, for companies such as Dixons Carphone Group, River Island Clothing Co. and Screwfix Direct. His previous roles were designed to explore, define and deliver new digital technologies via an identification process to full project roll-out. Focus was on designing, building and deploying a cost-efficient, innovative, first-to-market model of online and in-store digital technology standards for global deployment and to select the appropriate vendor applications.

Professional background

Dixons Carphone Group

Technology Specialist

River Island

Technical Innovation Architect

Screwfix Direct

Technical Project Manager

Areas of coverage

Retail Digital Transformation and Innovation

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Top Issues That I Help Clients Address

1QSR Trends

2QSR Point-of-sale strategy and application selection for Tier 1 retailers

3Smart Check Out

4Retail Technology Trends

5Electronic shelf labels