Megan Marek Fernandez is a Sr. Principal Analyst in Gartner's Technology and Service Provider (TSP) group. She resides in the Commercial Industries team focusing on the financial services and retail verticals. Ms. Fernandez advises Product Managers and Tech CEOs on unified communications (UC) solutions, unified communications as a service including enterprise telephony and conferencing and collaboration solutions. Additionally, Ms. Fernandez focuses on midsize enterprise IT buying behaviors and authors research on UC and UCaaS solutions positioned specifically for the SMB market.
Ms. Fernandez works with established and emerging technology providers, service providers and systems integrators delivering UC and UCaaS solutions and services to help identify growth opportunities, provide insight on the competitive landscape, and assist with go to market messaging and strategies.
She works with end-user clients to advise on UCaaS, UC (including telephony and collaboration) adoption strategies.
Ms. Fernandez also works with investor clients to provide insight on shifting market dynamics, growth opportunities and the evolving competitive landscape.
Prior to joining Gartner, Ms. Fernandez worked in the telecommunications industry research group at Frost & Sullivan as a Senior Analyst. In this position, she worked in satellite and wireline network transmission groups specializing in asynchronous transfer mode (ATM) and low earth orbit (LEO) and geosynchronous orbit (GEO) satellite equipment markets. Ms. Fernandez authored off-the-shelf publications and custom-defined projects in these areas and wrote related articles for outside publications. She collected research, performed market-related and technology-related analysis and wrote market reports.
Frost & Sullivan
Digital Workplace Applications
Industry Strategy Execution
Industry Product Planning
Technology Market Essentials
Industry Markets and Technologies
B.S., Santa Clara University
1Build and Market Unified Communications Offerings
2Unified Communications and Unified Communications as a Service Go-to-Market Strategies
3Planning, Selecting and Deploying Unified Communications and Collaboration
4Insight Into Five-Year Market Outlooks and Forecasts for Unified Communications and Unified Communications as a Service
5Insight Into Cloud and Premises Adoption Trends and Buying Criteria