Megan Marek Fernandez is a Sr. Principal Analyst in Gartner's Enterprise Communications Industries group. Megan specializes in unified communications, unified communications as a service (UCaaS), telephony, contact center, contact center as a service (CCaas) and conferencing and collaboration markets. Her research explores the transition from premises-based to cloud-based communications, application suites and AI-enabled tools. She advises providers (established communications providers, applications specialists, emerging technology providers, service providers and systems integrators) selling these solutions on the evaluation of growth market opportunities, competitive positioning, end user purchasing priorities, market segmentation strategies and go to market positioning tactics. In addition, Megan advises end users on vendor selection and adoption strategies associated with UCaaS and telephony implementation decisions. Megan advises investors on vendor positioning evaluations, shifting market dynamics, and market and technology opportunities.
Megan leads Gartner's quarterly Unified Communications / Unified Communications as a Service forecast insight. This coverage includes telephony, conferencing, group videoconferencing systems and video infrastructure markets. Quarterly forecast updates include in-depth assumption analysis including insight into key influencing factors driving forecast changes. Megan also works collaboratively on Gartner's contact center forecast research.
Megan advises clients on solution adoption distinctions and growth opportunities at the business size segment level, providing insight into key small business versus large enterprise growth trajectories. Additionally, Megan provides insight into unique UCaaS vertical market purchasing requirements and growth market opportunities at the industry level.
Prior to joining Gartner, Ms. Fernandez worked in the telecommunications industry research group at Frost & Sullivan as a Senior Analyst. In this position, she worked in satellite and wireline network transmission groups specializing in asynchronous transfer mode (ATM) and low earth orbit (LEO) and geosynchronous orbit (GEO) satellite equipment markets. Ms. Fernandez authored off-the-shelf publications and custom-defined projects in these areas and wrote related articles for outside publications. She collected research, performed market-related and technology-related analysis and wrote market reports.
Frost & Sullivan
CSP Digital Transformation and Innovation
Digital Workplace Applications
Industry Strategy Execution (retired)
Industry Product Planning (retired)
Technology Market Essentials
B.S., Santa Clara University
1Build and Market Unified Communications Offerings
2Unified Communications and Unified Communications as a Service Go-to-Market Strategies
3Planning, Selecting and Deploying Unified Communications and Collaboration
4Insight Into Five-Year Market Outlooks and Forecasts for Unified Communications and Unified Communications as a Service
5Insight Into Cloud and Premises Adoption Trends and Buying Criteria