Melissa Lane is a Sr Director Analyst at Gartner where she covers Analyst Relations as part of the Tech Product Marketing research.
Ms. Lane has more than 20 years of tech marketing experience, including global analyst relations, press relations, executive and employee communications, and crisis PR. She has led the communications strategy for three organizations during their acquisitions by HPE, IBM, and Adobe.
Prior to joining Gartner, Ms. Lane created and led analyst relations teams (public, private, niche and mega vendor) in-house and started her career in global technology public relations agencies.
Global Director, Analyst and Press Relations
Director of Marketing
Analyst Relations Best Practices
Analyst Relations Impact on the Business
Communications Product Planning and Strategy
MBA, F.W. Olin Graduate School of Business, Babson College
BS, Mass Communications with a minor in Political Science, Boston University
1Analyst Relations Best Practices and Strategy
2Integrating Analyst Relations and PR/Media