Gartner Expert

Melissa Lane

Sr Director Analyst

Melissa Lane is a Sr Director Analyst at Gartner where she covers Analyst Relations as part of the Tech Product Marketing research.

Ms. Lane has more than 20 years of tech marketing experience, including global analyst relations, press relations, executive and employee communications, and crisis PR. She has led the communications strategy for three organizations during their acquisitions by HPE, IBM, and Adobe.

Previous experience

Prior to joining Gartner, Ms. Lane created and led analyst relations teams (public, private, niche and mega vendor) in-house and started her career in global technology public relations agencies.

Professional background


Global Director, Analyst and Press Relations

IBM/Resilient Systems

Director of Marketing


Marketing Communications

Areas of coverage

Analyst Relations Best Practices

Analyst Relations Impact on the Business

Communications Product Planning and Strategy


MBA, F.W. Olin Graduate School of Business, Babson College

BS, Mass Communications with a minor in Political Science, Boston University

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Top Issues That I Help Clients Address

1Analyst Relations Best Practices and Strategy

2Integrating Analyst Relations and PR/Media

3Communications Methodology

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