Experts

Michael McCune

Director, Advisory

Michael McCune currently serves as a Director in the marketing leaders practice at Gartner. In that capacity, he works with heads of marketing on strategy, management and innovation across the function. He also advises organizations on cross-functional initiatives such as customer experience, demand generation and sales enablement.

Previous experience

Mr. McCune's career spans over 25 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.

Professional background

Ipsos Loyalty

Vice President, Customer Experience & Loyalty

MaritzCX

Account Manager, Customer Experience & Loyalty

China Link Research

Co-Founder & President

Areas of coverage

Marketing Technology and Emerging Trends

Customer Experience Design and Execution

Marketing Organization and Operations

CMO Strategy and Innovation

Demand Generation and Sales Enablement

Education

B.A., Asian Studies, University of Michigan

Chinese Language School, Middlebury College

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Top Issues That I Help Clients Address

1Innovation of the marketing function

2Improving impact of cross-functional CX initiatives

3Maturing the DemandGen process

4Calibrating talent strategy and organizational design

5Aligning MarTech strategy to business outcomes