Experts

Michael McCune

Sr Director, Advisory

Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and innovation across the function. Mr. McCune also advises client organizations on the management of marketing technology.

Previous experience

Mr. McCune's career spans over 25 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.

Professional background

Ipsos Loyalty

Vice President, Customer Experience & Loyalty

MaritzCX

Account Manager, Customer Experience & Loyalty

China Link Research

Co-Founder & President

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Organization and Operations

CMO Strategy and Innovation

Driving Digital Business Transformation for Industry Leadership

Driving Cost Optimization Across the Enterprise

Education

B.A., Asian Studies, University of Michigan

Chinese Language School, Middlebury College

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Top Issues That I Help Clients Address

1Driving innovation within the marketing function.

2Aligning MarTech strategy to business outcomes.

3Governing and optimizing marketing operations.

4Calibrating talent strategy and skill development.

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