Gartner Expert

Michael McCune

Sr Director, Advisory

Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology.

Previous experience

Mr. McCune's career spans over 25 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.

Professional background

Ipsos Loyalty

Vice President, Customer Experience & Loyalty


Account Manager, Customer Experience & Loyalty

China Link Research

Co-Founder & President

Areas of coverage

Marketing Technology

Marketing Data and Analytics

Marketing Operations


B.A., Asian Studies, University of Michigan

Chinese Language School, Middlebury College

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Top Issues That I Help Clients Address

1Governing and optimizing marketing operations.

2Aligning Martech strategy to business outcomes.

3Establishing and advancing journey orchestration capabilities.

4Calibrating talent strategy and skill development.