Michael serves as Vice President, Advisory, in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on driving transformation and change through investment in marketing operations. He also advises client organizations on the optimization of marketing technology for journey orchestration, content operations, and marketing work management.
Mr. McCune's career spans over 30 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.
Vice President, Customer Experience & Loyalty
Account Manager, Customer Experience & Loyalty
China Link Research
Co-Founder & President
Marketing Data and Analytics
B.A., Asian Studies, University of Michigan
Chinese Language School, Middlebury College
1Governing and optimizing marketing operations.
2Aligning Martech strategy to business outcomes.
3Establishing and advancing journey orchestration capabilities.
4Advancing content operations initiatives.
5Calibrating talent strategy and skill development.