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Gartner Expert
Michael McCune
Sr Director, Advisory
Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology.
Previous experience
Mr. McCune's career spans over 25 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.
Professional background
Ipsos Loyalty
Vice President, Customer Experience & Loyalty
MaritzCX
Account Manager, Customer Experience & Loyalty
China Link Research
Co-Founder & President
Areas of coverage
Marketing Technology
Marketing Data and Analytics
Marketing Operations
Education
B.A., Asian Studies, University of Michigan
Chinese Language School, Middlebury College
Top Issues That I Help Clients Address
1Governing and optimizing marketing operations.
2Aligning Martech strategy to business outcomes.
3Establishing and advancing journey orchestration capabilities.
4Calibrating talent strategy and skill development.