Gartner Expert

Michael McCune

VP, Advisory

Michael serves as Vice President, Advisory, in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on driving transformation and change through investment in marketing operations. He also advises client organizations on the optimization of marketing technology for journey orchestration, content operations, and marketing work management.

Previous experience

Mr. McCune's career spans over 30 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.

Professional background

Ipsos Loyalty

Vice President, Customer Experience & Loyalty


Account Manager, Customer Experience & Loyalty

China Link Research

Co-Founder & President

Areas of coverage

Marketing Technology

Marketing Data and Analytics

Marketing Operations


B.A., Asian Studies, University of Michigan

Chinese Language School, Middlebury College

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Top Issues That I Help Clients Address

1Governing and optimizing marketing operations.

2Aligning Martech strategy to business outcomes.

3Establishing and advancing journey orchestration capabilities.

4Advancing content operations initiatives.

5Calibrating talent strategy and skill development.