Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology.
Mr. McCune's career spans over 25 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.
Vice President, Customer Experience & Loyalty
Account Manager, Customer Experience & Loyalty
China Link Research
Co-Founder & President
Marketing Technology and Emerging Trends
Marketing Data and Analytics
Marketing and Communications Leadership and Strategy
Content Marketing and Management
Marketing Operational Excellence
B.A., Asian Studies, University of Michigan
Chinese Language School, Middlebury College
1Governing and optimizing marketing operations.
2Aligning Martech strategy to business outcomes.
3Establishing and advancing journey orchestration capabilities.
4Calibrating talent strategy and skill development.