Gartner Expert

Michael McGuire

VP Analyst

Mike McGuire specializes in multichannel and mobile marketing, guiding digital marketers on how best engage customers and prospects by understanding how they use mobile devices to link online and offline experiences. He also focuses on content operations e.g. digital asset management (DAM) technologies. His other areas of research are AI-for-marketing and the emerging area of customer data ethics.

Previous experience

Previously, Mr. McGuire worked in marketing and communications with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.

Professional background

Small Systems Design (later ThinkOutside)

VP - Marketing

Geoworks

Manager - PR/Analyst Relations

GRiD Systems

Senior PR Writer

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Education

B.A., Journalism, San Jose State University

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Top Issues That I Help Clients Address

1Developing and maintaining multichannel and mobile marketing strategies

2Evaluating and enhancing the mobile sections of your martech stack

3Tracking the content operations vendor and emerging technology landscape

4Developing approaches for applying AI in marketing strategies and tactics

5Guide clients in understanding and developing approaches to the emerging area of customer data ethics