Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time, combined with a consumer's purchase history and purchase intent, are changing the relationship between consumers and brands.
Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Small Systems Design (later ThinkOutside)
VP - Marketing
Manager - PR/Analyst Relations
Senior PR Writer
Marketing Technology and Emerging Trends
Search Strategy and Execution
B.A., Journalism, San Jose State University
1Developing and maintaining a mobile marketing strategy
2Evaluating and enhancing the mobile sections of your martech stack
3Identifying consumer trends that will impact mobile marketing
4Mobile's role in a multichannel marketing strategy
5Emerging technologies and trends in search marketing