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Gartner Expert
Michael McGuire
VP Analyst
Mike McGuire specializes in multichannel and mobile marketing, guiding digital marketers on how best engage customers and prospects by understanding how they use mobile devices to link online and offline experiences. He also focuses on content operations e.g. digital asset management (DAM) technologies. His other areas of research are AI-for-marketing and the emerging area of customer data ethics.
Previous experience
Previously, Mr. McGuire worked in marketing and communications with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Professional background
Small Systems Design (later ThinkOutside)
VP - Marketing
Geoworks
Manager - PR/Analyst Relations
GRiD Systems
Senior PR Writer
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Education
B.A., Journalism, San Jose State University
Top Issues That I Help Clients Address
1Developing and maintaining multichannel and mobile marketing strategies
2Evaluating and enhancing the mobile sections of your martech stack
3Tracking the content operations vendor and emerging technology landscape
4Developing approaches for applying AI in marketing strategies and tactics
5Guide clients in understanding and developing approaches to the emerging area of customer data ethics