Experts

Michael McGuire

VP Analyst

Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time, combined with a consumer's purchase history and purchase intent, are changing the relationship between consumers and brands.

Previous experience

Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.

Professional background

Small Systems Design (later ThinkOutside)

VP - Marketing

Geoworks

Manager - PR/Analyst Relations

GRiD Systems

Senior PR Writer

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Mobile Marketing

Search Strategy and Execution

Education

B.A., Journalism, San Jose State University

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Top Issues That I Help Clients Address

1Developing and maintaining a mobile marketing strategy

2Evaluating and enhancing the mobile sections of your martech stack

3Identifying consumer trends that will impact mobile marketing

4Mobile's role in a multichannel marketing strategy

5Emerging technologies and trends in search marketing

Latest research and insights

Presentations

Building Blocks for Best-in-Class Personalization Campaigns

Research

2019 Essential Guide to Marketing Personalization

E-book

Marketing Personalization Checklist