Michelle Shapiro is a Sr Director Analyst based out of Cleveland, Ohio. In this role, Michelle works closely with HR leaders and technology vendors across a variety of industries to apply best practices in areas such as go-to-market, product marketing, campaign marketing, sales enablement, and channel development.
At Oracle, my mission was to evangelize the power of Cloud HCM as a critical tool for organizations to modernize their HR practices and transform their workforce.
HCM Product Marketing Director
Product Marketing Manager
Solution Marketing Manager
Messaging and Differentiation
Tech Buying Behavior
Business Buyer Insights
Saint Mary's College, Notre Dame, Indiana
BA in Mass Communications, Minor in Business Administration
1Functional buying behavior of HR Leaders
2Go-To-Market Strategy for established and emerging HR technology providers
3Messaging, positioning, and storytelling