Gartner Expert

Michelle Shapiro

Sr Director Analyst

Michelle Shapiro is a Sr Director Analyst based out of Cleveland, Ohio. In this role, Michelle works closely with HR leaders and technology vendors across a variety of industries to apply best practices in areas such as go-to-market, product marketing, campaign marketing, sales enablement, and channel development.

Previous experience

At Oracle, my mission was to evangelize the power of Cloud HCM as a critical tool for organizations to modernize their HR practices and transform their workforce.

Professional background


HCM Product Marketing Director


Product Marketing Manager

Hyland Software

Solution Marketing Manager

Areas of coverage

Messaging and Differentiation

Tech Buying Behavior

Business Buyer Insights


Saint Mary's College, Notre Dame, Indiana

BA in Mass Communications, Minor in Business Administration

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Top Issues That I Help Clients Address

1Functional buying behavior of HR Leaders

2Go-To-Market Strategy for established and emerging HR technology providers

3Messaging, positioning, and storytelling