Gartner Expert

Mike Lowndes

VP Analyst

Mike Lowndes is a digital commerce technology expert in the Sales Tech team which resides in GSL. Research includes topics such as architecting a commerce platform, digital commerce platforms, composable commerce, APIs, search and content management for commerce. Dr. Lowndes has over two decades of experience in digital commerce, web content management, search, and overall software development leadership and architecture.

Previous experience

Before joining Gartner, Dr. Lowndes was the Digital Architect responsible for the technical platform and roadmap at Travelodge Hotels and previously Which? (The U.K.'s Consumer Association) including vendor selection, integration and performance management. His first websites and intranet were for the University of Oxford during his academic career, which was followed by 9 years evolving the website, intranet and gallery interactives for The Natural History Museum (London).

Professional background


E-Commerce Architect


Digital Architect

Natural History Museum

Website Manager

Areas of coverage

CRM Strategy and Customer Experience

Digital Commerce and CRM Sales Technologies


Ph.D., Neurobiology of Memory, Open University

B.Sc., Biology, UCMW Wales

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Top Issues That I Help Clients Address

1Digital commerce high-level architecture and technical strategy

2B2C, B2B, B2B2X vendor choices

3Helping clients navigate complex technology challenges with their digital commerce suppliers (coaching)

4AI and conversational commerce

5Convergence of self service with Sales technologies