Gartner Expert

Molly Beams

Sr Director Analyst

Molly Beams is a Senior Research Director on the Tech Go-To-Market Product Marketer team. Ms. Beams provides advisory services and research for technology and service providers' product marketing challenges. She focuses on issues related to modern market segmentation, adapting marketing and sales approaches accordingly, and how to incorporate differentiation throughout a marketing story.

She can be found on LinkedIn and Twitter (@MollyBeams).

Previous experience

Prior to Gartner, Ms. Beams worked for several software companies in a variety functional roles responsible for product strategy, business development, industry marketing, partner programs, business analysis and professional services.

Professional background

Red Hat

Technology Partner and Certification Program

Kronos

Product Manager, Product Marketer, Value Assessments for Sales

Centive

Director of Professional Services

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Education

B.A., Mathematics (Minor in Computer Science), Boston College

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Top Issues That I Help Clients Address

1Product Marketer - Go-to-Market Strategy

2Product Marketer - Messaging & Differentiation

3Vertical Marketing

4Tech Marketing Effectiveness