Gartner Expert

Molly Beams

VP Analyst

Molly Beams is a Vice President on the Tech Go-To-Market Product Marketer team. Ms. Beams provides advisory services and research for technology and service providers' product marketing challenges. She focuses on issues related to modern market segmentation, adapting marketing and sales approaches accordingly, and how to incorporate differentiation throughout a marketing story. She also supports vertical marketing, customer advocacy and developer marketing.

She can be found on LinkedIn.

Previous experience

Prior to Gartner, Ms. Beams worked for several software companies in a variety functional roles responsible for product strategy, business development, industry marketing, partner programs, business analysis and professional services.

Professional background

Red Hat

Technology Partner and Certification Program


Product Manager, Product Marketer, Value Assessments for Sales


Director of Professional Services

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation


B.A., Mathematics (Minor in Computer Science), Boston College

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Top Issues That I Help Clients Address

1Product Marketer - Go-to-Market Strategy

2Product Marketer - Messaging & Differentiation

3Product Marketer - Vertical Marketing

4Product Marketer - Customer Advocacy

5Product Marketer - Developer Marketing