Gartner Expert
Molly Beams
Sr Director Analyst
Molly Beams is a Senior Research Director on the Tech Go-To-Market Product Marketer team. Ms. Beams provides advisory services and research for technology and service providers' product marketing challenges. She focuses on issues related to modern market segmentation, adapting marketing and sales approaches accordingly, and how to incorporate differentiation throughout a marketing story.
She can be found on LinkedIn and Twitter (@MollyBeams).
Previous experience
Prior to Gartner, Ms. Beams worked for several software companies in a variety functional roles responsible for product strategy, business development, industry marketing, partner programs, business analysis and professional services.
Professional background
Red Hat
Technology Partner and Certification Program
Kronos
Product Manager, Product Marketer, Value Assessments for Sales
Centive
Director of Professional Services
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Education
B.A., Mathematics (Minor in Computer Science), Boston College
Top Issues That I Help Clients Address
1Product Marketer - Go-to-Market Strategy
2Product Marketer - Messaging & Differentiation
3Vertical Marketing
4Tech Marketing Effectiveness