Neha Gupta is a Principal Research Analyst in Gartner Research, where she is part of the Software Applications team based in Gurgaon, India. Ms. Gupta is the forecast and market share lead for the team and is responsible for creating and maintaining forecast models as well as assisting with the annual software market share process. She also supports the Industries/Verticals team with their forecast needs.
Ms. Gupta is responsible for communicating any model-data-related changes to customers, and also any change due to significant events such as the effects of currency, economic downturns, demographic shifts and geopolitical implications.
Vendors: Market Intelligence, Competitive Intelligence, Product Management, Product Planning, Strategic Planning
End Users: CIOs, IT Operations Management
Investors: All Roles
Prior to joining Gartner, Ms. Gupta was a revenue analyst at Bharti Airtel based in Delhi, India. As part of the marketing team, she was involved in strategic planning and in the analysis of all revenue parameters of the company for identification of cross-selling and upselling opportunities. Before that, she worked as a research analyst at India Infrastructure Publishing, a media and research agency based in Delhi.
India Infrastructure Publishing Group
Managing IT in Media (retired)
Exploit Personal Technology Market Dynamics (retired)
Analytics, BI and Data Science Solutions
Building Customer-Centric Culture (retired)
Economics, Master of Arts, University of Delhi, Delhi School of Economics
Economics, Bachelor of Arts, University of Delhi, Delhi College of Arts & Commerce
1Vendors/IT Buyers/Invest Clients: Enterprise software application trends and forecast worldwide
2Vendor: Enterprise buyer behavior - adoption rate, replacement cycle and purchasing style
3IT Buyer: Vendor strategies - evolving business models, technology trends impacting the forecast
4Vendors/IT Buyers: Effects of currency, economic downturns, demographic shifts and geopolitical implications
5Vendors/IT Buyers/Invest Clients: Vertical industries trends and forecast worldwide