Gartner Expert

Neha Gupta

Director, Team Manager

Neha Gupta is a Principal Research Analyst in Gartner Research, where she is part of the Software Applications team based in Gurgaon, India. Ms. Gupta is the forecast and market share lead for the team and is responsible for creating and maintaining forecast models as well as assisting with the annual software market share process. She also supports the Industries/Verticals team with their forecast needs.

Ms. Gupta is responsible for communicating any model-data-related changes to customers, and also any change due to significant events such as the effects of currency, economic downturns, demographic shifts and geopolitical implications.

Roles and responsibility

Vendors: Market Intelligence, Competitive Intelligence, Product Management, Product Planning, Strategic Planning

End Users: CIOs, IT Operations Management

Investors: All Roles

Previous experience

Prior to joining Gartner, Ms. Gupta was a revenue analyst at Bharti Airtel based in Delhi, India. As part of the marketing team, she was involved in strategic planning and in the analysis of all revenue parameters of the company for identification of cross-selling and upselling opportunities. Before that, she worked as a research analyst at India Infrastructure Publishing, a media and research agency based in Delhi.

Professional background

Bharti Airtel

Revenue Analyst

India Infrastructure Publishing Group

Research Analyst

Areas of coverage

Managing IT in Media (retired)

Exploit Personal Technology Market Dynamics (retired)

Analytics, BI and Data Science Solutions

Artificial Intelligence

Building Customer-Centric Culture (retired)

Education

Economics, Master of Arts, University of Delhi, Delhi School of Economics

Economics, Bachelor of Arts, University of Delhi, Delhi College of Arts & Commerce

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Top Issues That I Help Clients Address

1Vendors/IT Buyers/Invest Clients: Enterprise software application trends and forecast worldwide

2Vendor: Enterprise buyer behavior - adoption rate, replacement cycle and purchasing style

3IT Buyer: Vendor strategies - evolving business models, technology trends impacting the forecast

4Vendors/IT Buyers: Effects of currency, economic downturns, demographic shifts and geopolitical implications

5Vendors/IT Buyers/Invest Clients: Vertical industries trends and forecast worldwide