Nicholas Mortensen is a Principal analyst for Gartner, based in Arlington, Virginia. He advises CMOs and their teams on digital marketing topics that include channel marketing & management, campaign management, and demand generation. His primary areas of specialization are omnichannel marketing, B2B customer journey orchestration and buying group management, thought leadership content strategy, personalization strategy, and digital commerce. While at Gartner, Nicholas has participated in long-term research studies that equipped CMOs to build high-impact personalization strategies, understand talent developments in digital commerce, and manage their function's AI integration.
Prior to joining Gartner, Nicholas Mortensen worked in federal contracts research, gathering insights contractors could use to strengthen their bids on upcoming programs.
Demand Generation and Sales Alignment
Digital Commerce
B2B Martech and AI Strategy
Channel, Campaign and Content Management
University of Virginia, 2016-2020
Omnichannel Marketing
B2B Demand Generation and Account Growth
B2B Content Marketing & Strategy
Personalization Strategy
Customer Journey Orchestration