Nicholas Mortensen works on the Digital Performance Benchmarking team within Gartner's Marketing and Communications practice. His focus is on surfacing data trends and case studies that Digital Marketing Leaders and CMOs can use to benchmark and improve their digital marketing performance. He supports Gartner's Industry and Channel-specific Digital IQ projects by analyzing a wide array of brand performance data and establishing top-line trends for digital marketing leaders looking to benchmark their performance in comparison to their peers. Nicholas's research areas also cover channel prioritization, User-Generated Content, as well as best practices in social media, email, and digital advertising channels.
Prior to joining Gartner, Nicholas Mortensen worked in federal contracts research, gathering insights contractors could use to strengthen their bids on upcoming programs.