Gartner Expert

Noah Elkin

VP Analyst

Noah Elkin is co-Chief of Research for the Marketing & Communications practice. He previously managed the Digital Marketing Strategy and Execution and Customer Acquisition and Retention key initiatives (KIs). Mr. Elkin focuses on digital marketing strategy, techniques and technology, including multichannel marketing, marketing automation and account-based marketing, and emerging marketing technologies and platforms. He serves both B2C and B2B marketers, helping them assess and take advantage of key trends and put them to business use.

Previous experience

Before joining Gartner, Mr. Elkin served as Chief Product Officer at Industry Index and Executive Editor and Chief Evangelist at eMarketer. He led product strategy for the only verified ratings and reviews platform focused on digital media technologies, including product planning and design, definition of requirements based on incorporation of customer needs, implementation of new features and enhancements and management of product and engineering teams according to Agile development methodologies. He was responsible for development, distribution and promotion of proprietary vendor benchmark studies and the company's suite of syndicated and custom research reports. This comprised everything from understanding client and marketplace business challenges to programming complex surveys to telling compelling stories based on data to content marketing based on findings (see examples below).

Mr. Elkin also developed market-specific strategies, pricing models, packaged offerings and associated collateral. He enabled sell-through of company products by promoting offerings and thought leadership at client roundtables, breakfast conferences and industry events and also served as primary company Evangelist and Voice of the Product.

Professional background

Industry Index

Chief Product Officer

eMarketer

Executive Editor and Chief Evangelist

Steak Digital

Managing Partner

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Customer Acquisition and Retention

Education

Ph.D., Latin American History, Rutgers University (Recipient of J. William Fulbright U.S. Student Fellowship for Graduate Study and Research Abroad)

B.A., U.S. History (cum laude), Columbia University

Top Issues That I Help Clients Address

1What are the top considerations for designing and executing successful multichannel marketing programs?

2What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?

3What are the evolving criteria for choosing technology and service providers to help develop and manage both B2B and B2C multichannel marketing?

4What are the best practices for improving the B2B lead management process, including developing and growing a strategic account-based marketing program?