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The Tangled Webs Martech Vendors Weave
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Experts
Noah Elkin
VP Analyst
Noah Elkin focuses on digital marketing strategy and technology, including multichannel, mobile, email and account-based marketing and emerging marketing technologies and platforms. Mr. Elkin serves both B2C and B2B marketers, helping them assess and take advantage of key trends and put them to business use.
Previous experience
Before joining Gartner, Mr. Elkin served as Chief Product Officer at Industry Index and Executive Editor and Chief Evangelist at eMarketer. He led product strategy for the only verified ratings and reviews platform focused on digital media technologies, including product planning and design, definition of requirements based on incorporation of customer needs, implementation of new features and enhancements and management of product and engineering teams according to Agile development methodologies. He was responsible for development, distribution and promotion of proprietary vendor benchmark studies and the company's suite of syndicated and custom research reports. This comprised everything from understanding client and marketplace business challenges to programming complex surveys to telling compelling stories based on data to content marketing based on findings (see examples below).
Mr. Elkin also developed market-specific strategies, pricing models, packaged offerings and associated collateral. He enabled sell-through of company products by promoting offerings and thought leadership at client roundtables, breakfast conferences and industry events and also served as primary company Evangelist and Voice of the Product.
Professional background
Industry Index
Chief Product Officer
eMarketer
Executive Editor and Chief Evangelist
Steak Digital
Managing Partner
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Customer Acquisition and Retention
Education
Ph.D., Latin American History, Rutgers University (Recipient of J. William Fulbright U.S. Student Fellowship for Graduate Study and Research Abroad)
B.A., U.S. History (cum laude), Columbia University
Top Issues That I Help Clients Address
1What are the top considerations for designing and executing successful multichannel marketing programs?
2What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?
3What are the evolving criteria for choosing technology and service providers to help develop and manage both B2C and B2B multichannel marketing?
4What are the best practices for improving the B2B lead management process, including developing and growing a strategic account-based marketing program?
5How should I change my marketing strategy as a result of adoption of connected devices?