Gartner Expert

Noha Samara

Director Analyst

Noha Samara is a Research Director in the Supply Chain Planning team. Noha's Research areas focus on supply chain planning. She specializes in sales and operations planning (S&OP), demand planning, supplier collaboration, supply and inventory planning, customer Collaboration and new product launches.

Previous experience

Ms. Samara joined Gartner with a 15- year career leading several supply chain organizations spanning supply planning, S&OP management, demand planning, customer logistics, category planning, new product introductions and portfolio planning for P&G, Microsoft and HMD Global. In her last role, she set up and led the supply chain planning organization for the successful startup of HMD Global (Nokia Phones).

Some previous Roles included:

- HMD Global (The Home of Nokia Phones), Customer Logistics and Supply Chain Director

- Microsoft, Channel Operations Lead, MENA

- Procter &Gamble, Supply Chain Operations Head and S&OP Leader- MEA- Beauty Care (Prestige)

- Procter &Gamble, New Product Introductions Head- MEA- Baby Care

- Procter &Gamble, Supply Planning Department Manager- Egypt- Baby Care

Professional background

HMD Global (The Home of Nokia Phones)

Head of Customer Logistics


Channel Operations Lead

Procter & Gamble

MEA Supply Network Operations Head

Areas of coverage

Supply Chain Planning


MBA, Master (MSc/MA), American University in Cairo, Egypt

Bachelor (BSc/BA), Communications and Electronics Engineering- Ain Shams University, Cairo, Egypt

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Top Issues That I Help Clients Address

1Implementing, sustaining and improving a global process design for supply chain planning

2How to implement and improve sales and operations planning (S&OP) process

3How to build collaborative planning with suppliers

4How to reach supply planning excellence

5How to ensure successful new product launches