Patryck Allen is a Senior Director of Gartner's Marketing and Communications Advisory Team. In this role, Dr. Allen advises senior leaders on strategic Marketing and Communications decisions, publishes his own research on emerging issues, and frequently facilitates a wide range of in-person and virtual executive-level discussions on a wide range of topics.
For communications leaders, Dr. Allen frequently advises on building and executing on highly effective strategic plans and Communication strategies, improving employee engagement through more effective messaging, measuring and improving Communication channel effectiveness, and measuring and improving Communications team skills.
For both B2C and B2B marketing leaders, Dr. Allen frequently advises on building/executing on strategic marketing plans, developing content strategies, and improving company understanding of their customers through initiatives like building customer personas and customer journey maps.
Dr. Allen has five years of experience working with CIOs on key strategic challenges, specializing in IT Strategic Planning, IT Service Management, Roadmapping, and Information Risk.
He has Strategy Consulting experience; predominantly helping organizations develop growth strategies and manage commercial due diligence through M&A.
Senior Executive Advisor
Communications Function and Team Leadership
Message and Channel Management
Critical Skills and Competency Development
Bachelor of Science, With Honors 1
Graduate Certificate, International Business
1Creating and executing on highly effective strategic plans
2Defining and activating the corporate identity and brand from both internal and external perspectives
3Improving the effectiveness of internal change communications
4Measuring marketing and communications effectiveness to prioritize areas of improvement
5Running an effective Marketing and/or Communications team