Rachel Steinhardt is Director, Team Manager. Ms. Steinhardt manages the Consumers and Culture Insights research team and is the Key Initiative Leader for the Consumers and Culture Key Initiative. She leads high-profile, signature consumer research projects from conception through rigorous quantitative and qualitative processes, deriving findings, distilling insights and building teachable deliverables. She helps shape annual Top Trends and Symposium research slates, and coaches researchers and analysts in primary and secondary research methodologies, synthesizing findings into insights and incorporating narrative techniques that best deliver actionable client recommendations.
Ms. Steinhardt has worked as a technology journalist with a decade of experience covering business tech from Silicon Valley, as well as consumer electronics and web culture for a variety of magazines and popular sites.
Industry Marketing Strategy and Execution
Consumers and Culture
Marketing Channels and Content
Marketing Leadership and Strategy
B.S.J., Journalism, with honors, Science in Human Culture, Medill School of Journalism, Northwestern University