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Gartner Expert
Rachel M Steinhardt
VP, Team Manager
Rachel Steinhardt is Vice President, Team Manager. Ms. Steinhardt manages the Consumers and Culture Insights research team as well as Channel and Industry experts and is the Key Initiative Leader for the Consumers and Culture Key Initiative. She leads high-profile, signature consumer research projects from conception through rigorous quantitative and qualitative processes, deriving findings, distilling insights and building teachable deliverables. She helps shape annual Top Trends and Symposium research slates, and coaches researchers and analysts in primary and secondary research methodologies, synthesizing findings into insights and incorporating narrative techniques that best deliver actionable client recommendations.
Previous experience
Ms. Steinhardt has worked as a technology journalist with a decade of experience covering business tech from Silicon Valley, as well as consumer electronics and online culture for a variety of magazines and popular sites.
Areas of coverage
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Industry Marketing
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Consumers and Culture
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Brand Strategy and Activation
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Marketing and Growth Strategies
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Channel, Campaign and Content Management
Education
B.S.J., Journalism, with honors, Science in Human Culture, Medill School of Journalism, Northwestern University