Gartner Expert

Rahim Kaba

Sr Director Analyst

Rahim Kaba is a Senior Director, Analyst in Gartner's Technology Marketing Practice that serves technology & service providers. He provides research and advisory services to help clients improve their product marketing and go-to-market effectiveness with a focus on positioning/differentiation, competitive intelligence, sales enablement, and product launch best practices.

Previous experience

Prior to joining Gartner, Rahim spent the majority of his career as a B2B product marketer in small- to mid-sized enterprise software & tech companies focused on driving growth through the launch of new products, enabling global sales teams, ideating on key campaigns and go-to-market strategies, and evangelizing new innovations.He led the global product marketing team at OneSpan, where he was responsible for the go-to-market strategy and execution of the company's portfolio of software solutions for the banking, financial services, and insurance (BFSI) industries.

Professional background

OneSpan

VP Product Marketing

integrate.ai

VP Marketing

CAE

Product Marketing Manager

Areas of coverage

Product Strategy and Launch for Tech CEOs

Go-to-Market Strategy

Messaging and Differentiation

Marketing Impact

Marketing Agility

Education

M.B.A., EuroMBA Consortium (Maastricht University)

B.Sc., University of Waterloo

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Top Issues That I Help Clients Address

1Go-to-market strategies (including ICP, segmentation, positioning, differentiation, buyer personas, messaging, storytelling)

2Market & competitive intelligence (including competitive analysis, competitive intelligence tools, win/loss interviews, win/loss analysis, buyer interviews, use cases, compete strategy)

3Sales enablement (including product sales training, sales content/tools, sales decks, competitive enablement, battle cards, buyer enablement)

4Product launch (including launch planning, product management alignment, sales & marketing readiness, release marketing, continuous product launches)

5Product marketing roles & responsibilities (including skills, talent, org design, org structure, hiring)