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Gartner Expert
Rahim Kaba
Sr Director Analyst
Rahim Kaba advises product marketing and tech leadership teams on critical aspects of their go-to-market (GTM) strategies to help them grow, outperform their peers, and create value for their customers. His core areas of focus include segmentation, positioning, differentiation, competitive intelligence, buyer personas, messaging, sales enablement, win/loss analysis, and product launch best practices. He also helps clients with building and growing high-performance product marketing teams.
Previous experience
Prior to joining Gartner, Rahim spent the majority of his career as a B2B product marketer in small- to mid-sized enterprise software & tech companies focused on driving growth through the launch of new products, enabling global sales teams, ideating on key campaigns and go-to-market strategies, and evangelizing new innovations. He led the global product marketing team at OneSpan, where he was responsible for the go-to-market strategy and execution of the company's portfolio of software solutions for the banking, financial services, and insurance (BFSI) industries.
Professional background
OneSpan
VP Product Marketing
integrate.ai
VP Marketing
CAE
Product Marketing Manager
Areas of coverage
Product and Services Strategy for Tech CEOs
Go-to-Market Strategy
Messaging and Differentiation
Marketing Impact
Marketing Planning and Performance
Education
M.B.A., EuroMBA Consortium (Maastricht University)
B.Sc., University of Waterloo
Top Issues That I Help Clients Address
1Go-to-market strategies (including ICP, segmentation, positioning, differentiation, buyer personas, messaging, storytelling)
2Market & competitive intelligence (including competitive analysis, competitive intelligence tools, win/loss interviews, win/loss analysis, buyer interviews, use cases, compete strategy)
3Sales enablement (including product sales training, sales content/tools, sales decks, competitive enablement, battle cards, buyer enablement)
4Product launch (including launch planning, product management alignment, sales & marketing readiness, release marketing, continuous product launches)
5Product marketing roles & responsibilities (including skills, talent, org design, org structure, hiring)