Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on account-based marketing, customer lifecycle marketing (adoption, retention, upsell/cross-sell), performance and metrics, and B2B marketing technologies. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to demand generation and technology marketing effectiveness.
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.
Head of Product Marketing, Mobile Solutions
Senior Director of Marketing
Staff Manager, Product Management & Marketing
Messaging and Differentiation
Technology Marketing Effectiveness
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology
B.S., Mechanical Engineering, University of Florida
1Creating differentiated, positioning and messaging
2Building compelling content and thought leadership to drive engagement from buyers
3Measuring the performance of marketing across the entire customer life cycle
4Utilizing customer communities to improve product adoption, customer retention and expansion
5Leveraging B2B marketing technologies to scale ABM programs and optimize performance