Ray Pun is a Senior Director Analyst on the Product Marketer team within the Technology and Service Provider research organization at Gartner. He provides research and advisory services to help clients improve their marketing effectiveness with a focus on marketing performance and metrics, product and solution marketing, and strategies for measuring and optimizing B2B marketing programs.
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica.
During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans positioning, messaging, sales enablement, competitor intelligence, customer advocacy, thought leadership and content marketing.
Head of Product Marketing - Mobile Solutions
Senior Director of Marketing
Staff Product Marketing Manager
Product Messaging and Differentiation
Product Promotion and Awareness
Product Marketing Impact
Product Marketing Leadership
Technology Marketing Effectiveness
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology
B.S., Mechanical Engineering, University of Florida
1Creating differentiated, positioning and customer-centric stories
2Building clear and compelling messaging to drive engagement from buyers
3Measuring the performance of marketing across the entire customer life cycle
4Solution marketing that addresses horizontal or vertical use cases with a combination of products and services
5Leveraging people, process, technology and data to measure and optimize B2B marketing programs