Gartner Tech and Service Providers Expert

Ray Pun

Sr Director Analyst

Ray Pun is a Senior Director Analyst on the Product Marketer team within the Technology and Service Provider research organization at Gartner. He provides research and advisory services to help clients improve their marketing effectiveness with a focus on marketing performance and metrics, product and solution marketing, and strategies for measuring and optimizing B2B marketing programs.

Previous experience

Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica.

During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans positioning, messaging, sales enablement, competitor intelligence, customer advocacy, thought leadership and content marketing.

Professional background

Adobe

Head of Product Marketing - Mobile Solutions

Acxiom

Senior Director of Marketing

Qualcomm

Staff Product Marketing Manager

Areas of coverage

Product Messaging and Differentiation

Product Promotion and Awareness

Product Marketing Impact

Product Marketing Leadership

Technology Marketing Effectiveness

Education

M.B.A., Boston College

M.S., Mechanical Engineering, Georgia Institute of Technology

B.S., Mechanical Engineering, University of Florida

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Top Issues That I Help Clients Address

1Creating differentiated, positioning and customer-centric stories

2Building clear and compelling messaging to drive engagement from buyers

3Measuring the performance of marketing across the entire customer life cycle

4Solution marketing that addresses horizontal or vertical use cases with a combination of products and services

5Leveraging people, process, technology and data to measure and optimize B2B marketing programs