Gartner Tech and Service Providers Expert

Ray Pun

Sr Director Analyst

Ray Pun is a Senior Director Analyst on the technology marketing research team within Gartner's technology and service provider organization. He provides research and advisory services to help clients improve their marketing effectiveness with a focus on performance and metrics, customer marketing, product adoption, account-based marketing and B2B marketing technologies.

Previous experience

Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.

Professional background


Head of Product Marketing - Mobile Solutions


Senior Director of Marketing


Staff Product Marketing Manager

Areas of coverage

Messaging and Differentiation

Demand Generation

Marketing Impact

Marketing Agility

Technology Marketing Effectiveness


M.B.A., Boston College

M.S., Mechanical Engineering, Georgia Institute of Technology

B.S., Mechanical Engineering, University of Florida

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Top Issues That I Help Clients Address

1Creating differentiated, positioning and messaging

2Building compelling content and thought leadership to drive engagement from buyers

3Measuring the performance of marketing across the entire customer life cycle

4Utilizing customer communities to improve product adoption, customer retention and expansion

5Leveraging B2B marketing technologies to scale ABM programs and optimize performance