- Gartner client? Log in for personalized search results.
Gartner Expert
Ray Pun
Sr Director Analyst
Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on account-based marketing, customer lifecycle marketing (adoption, retention, upsell/cross-sell), performance measurement, and B2B marketing technologies. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to improving demand generation and marketing impact. In addition, Ray is the lead author for Gartner's Magic Quadrant for Account-based Marketing Platforms.
Previous experience
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.
Professional background
Adobe
Head of Product Marketing, Mobile Solutions
Acxiom
Senior Director of Marketing
Qualcomm
Staff Manager, Product Management & Marketing
Areas of coverage
Go-to-Market Strategy
Messaging and Differentiation
Demand Generation
Marketing Impact
Marketing Planning and Performance
Education
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology
B.S., Mechanical Engineering, University of Florida
Top Issues That I Help Clients Address
1Creating differentiated, positioning and messaging
2Creating account-based marketing programs to improve growth
3Measuring the performance of marketing across the entire customer life cycle
4Utilizing customer communities to improve product adoption, customer retention and expansion
5Leveraging B2B marketing technologies to scale growth and optimize performance