Ray Pun is a Senior Director Analyst on the technology marketing research team within Gartner's technology and service provider organization. He provides research and advisory services to help clients improve their marketing effectiveness with a focus on performance and metrics, customer marketing, product adoption, account-based marketing and B2B marketing technologies.
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.
Head of Product Marketing - Mobile Solutions
Senior Director of Marketing
Staff Product Marketing Manager
Messaging and Differentiation
Technology Marketing Effectiveness
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology
B.S., Mechanical Engineering, University of Florida
1Creating differentiated, positioning and messaging
2Building compelling content and thought leadership to drive engagement from buyers
3Measuring the performance of marketing across the entire customer life cycle
4Utilizing customer communities to improve product adoption, customer retention and expansion
5Leveraging B2B marketing technologies to scale ABM programs and optimize performance