Gartner Expert

Ray Pun

Sr Director Analyst

Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on account-based marketing, customer lifecycle marketing (adoption, retention, upsell/cross-sell), performance measurement, and B2B marketing technologies. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to improving demand generation and marketing impact. In addition, Ray is the lead author for Gartner's Magic Quadrant for Account-based Marketing Platforms.

Previous experience

Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.

Professional background


Head of Product Marketing, Mobile Solutions


Senior Director of Marketing


Staff Manager, Product Management & Marketing

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation

Demand Generation

Marketing Impact

Marketing Planning and Performance


M.B.A., Boston College

M.S., Mechanical Engineering, Georgia Institute of Technology

B.S., Mechanical Engineering, University of Florida

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Top Issues That I Help Clients Address

1Creating differentiated, positioning and messaging

2Creating account-based marketing programs to improve growth

3Measuring the performance of marketing across the entire customer life cycle

4Utilizing customer communities to improve product adoption, customer retention and expansion

5Leveraging B2B marketing technologies to scale growth and optimize performance