Gartner Expert

Sally Parker

Sr Director Analyst

Sally Parker is a Senior Director Analyst in Gartner's global Data and Analytics team. Her coverage areas include Master Data Management (MDM), Data & Analytics Strategy, Data Governance, and Data-Driven Culture. Across these areas she helps clients draw, and communicate, a direct line of sight between 'data' and business outcomes.

Previous experience

Following her passion for all things data-driven, Ms. Parker rejoined the analyst community in 2018 after a 2 year sabbatical with Gartners Executive Programs - supporting Gartners CIO/CDO clients in a 1-1 capacity with their daily challenges.

Prior to joining Gartner, Ms. Parker was Research Director Cloud and Data-Driven Intelligence at IDC and a regular keynote speaker on digital transformation and emerging technologies. Previous technology and product management roles with Red Hat USA, and DEC-Compaq-HP in Europe, USA and Asia-Pacific provided a solid technology foundation for the predominantly business and people-oriented challenges clients raise in todays coverage areas.

Professional background


Director Analyst

Red Hat U.S.

Global Market Analysis and Strategy Director

Digital Equipment Corporation/HP

Product Marketing Manager <- Solutions Architect <- Software Engineer

Areas of coverage

Data Management Solutions

Data and Analytics Programs and Practices

Chief Data and Analytics Officer Leadership


Post Graduate, Strategic Marketing, Stanford Graduate School of Business (U.S.)

B.Sc., with honors, Computer Science and French (U.K.)

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Top Issues That I Help Clients Address

1Master Data Management (MDM) - Strategy-Pitfalls-Approaches

2Securing buy-in to Data & Analytics Strategy

3Foundation & Futures of Information Governance

4Data-Driven Culture

5CDO Role