Sandy Shen is a VP Analyst with the commerce technology and experience team at Gartner. Ms. Shen specializes in digital commerce and business strategies, business models, technologies, vendor landscape and emerging trends. She has an in-depth knowledge of the commerce application market, and advises global organizations on their digital initiatives and technology decisions. She helps IT leaders make decisions on technologies, application architectures and vendor selections, and technology vendors improve their product offerings and messaging.
Prior to joining Gartner, Ms. Shen worked for Siemens China as a Strategic Marketing Manager. Her primary duties included developing marketing strategies for key telcos and supporting customer-facing engagements.
Strategic Marketing Manager
Applications and Software Engineering Leaders
CIO Technology and Innovation Leadership
CRM Strategy and Customer Experience
Digital Commerce and CRM Sales Technologies
M.B.A., Wake Forest University, United States
B.S., Economics, Shanghai International Studies University
1Digital commerce strategy, technologies and vendors
2Digital business models and strategy
3Artificial intelligence/AI in digital commerce
4China e-commerce/social media players
5Customer experience management