Sandy Shen is a Research Director with the digital commerce team at Gartner. Ms. Shen specializes in commerce strategy, technologies, vendors and market trends. She has an in-depth knowledge of China's e-commerce market and players, as well as the internet space. She helps IT leaders understand technologies, application architectures and vendor capabilities, and respond to emerging trends and customer expectations.
Prior to joining Gartner, Ms. Shen worked for Siemens Mobile as a Strategic Marketing Manager. Her primary duties included developing marketing strategies for key carriers and supporting customer-facing engagements.
Strategic Marketing Manager
Digital Commerce Technologies
CRM Strategy and Customer Experience
M.B.A., Wake Forest University, United States
B.S., Economics, Shanghai International Studies University
1Digital commerce strategy, technologies and vendors
2Digital business models and strategy
3Artificial intelligence/AI in digital commerce
4China e-commerce/social media players
5Customer experience management