Gartner Expert

Sarah James

Sr Director Analyst

Sarah is a Senior Research Director in Gartner's CDAO practice where she focuses on topics at the intersection of data and human behaviour - including CDAO impact and influence, data-driven culture development, bringing people along on the data journey, self development, effective delivery, neurodiversity, and more.

Previous experience

A growth-focused data leader and business transformation expert with an outstanding record of disrupting legacy thinking, maximising data literacy, driving data strategy, implementing cultural change, and building data-driven functions from the ground up. Skilled in building the end-to-end process of turning complex, high volume data sources into meaningful and actionable insight and value for the business, empowering senior leadership to inform and drive strategy. An empathetic leader & coach, who builds, empowers and mentors highly motivated teams, in fast-paced, delivery-focused environments, including guiding them through periods of significant change and transformation.

Professional background

Blue Prism

Head of Data & Customer Analytics


Digital Strategy Manager, Accenture Analytics

British Gas

Smart Insight & Analytics Manager

Areas of coverage

Gartner Research Board for Global Chief Data and Analytics Officers

Executive Leadership: Executive Transitions

Executive Leadership: Data and Analytics

Executive Leadership: Executive Communications

Executive Leadership: Leadership Dynamics


Bsc.(hons) Mathematics - University of Leeds

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Top Issues That I Help Clients Address

1CDAO impact and influence

2Data-driven culture development

3Data strategy

4Executive coaching

5Data literacy

Latest research and insights