Gartner Expert

Sophia Palmstedt is a Director Advisor in Gartner's Financial Services practice, advising senior banking business and technology executives and their teams globally. Ms. Palmstedt advises and challenges clients on topics related but not exhaustive to the future of banking, digital business transformation, AI and generative AI, customer experience, talent management, change management etc. Across her 10 years at Gartner, she has helped banking business and technology leaders with issues such as how to pursue digital business transformation, how to deliver different in-kind customer experiences, preparing for the future of banking and driving change within financial services firms. Sophia is a is a frequent speaker at Gartner and client events, and often facilitates roundtable discussions and webinars for banking leaders. She is based in the Gartner's Stockholm, Sweden office.

Prior to her advisory roles, Ms. Palmstedt managed a set of 70+ key account clients in EMEA, teaching and advising senior executives and their teams across five core functional areas: communication, marketing (B2B and B2C), sales, market insights and customer care.

Previous experience

Professional background