Gartner Expert

Tabitha Cassidy

Sr Principal, Primary Insights

As a research expert and Sr. Principal in PRI at Gartner, I am responsible for leading, developing and executing market research studies in the ITLTP practice.

While I am aligned as the practice lead for Enterprise Architecture (formerly Enterprise Architecture and Technology Innovation), I have completed several key surveys across disciplines, including Supply Chain, ITRBP (cross practice), CEO, Artificial Intelligence, ELKI, SRM, and PPM.

In addition to my survey and data analysis responsibilities, I have also led key initiatives across the COE including data visualization and demand sensing.

Previous experience

With over 15 years of experience in research (and 12 years in communications), I have held various roles across industries and practices.

Some of these positions include being a professor of research communications, a content manager and research analyst for B2C and B2B ecommerce, director of digital communication for various accounts, and a print journalist.

Education

PhD | Communications and Media Studies | Wayne State University | 2019

Master of Arts | Strategic Communication | Liberty University | 2016

Bachelor of Science | Communication, Print Journalism | Liberty University | 2013

Bachelor of Science | Psychology, Clinical Research | Liberty University | 2013

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