Experts

Tim Barlow

Director Analyst

Tim Barlow is a Director Analyst with an expertise in healthcare, financial services, consumer and cultural insights and generational research. Mr. Barlow is focused on helping Marketing Leaders apply consumer values, mindsets and behaviors to optimize strategy and communication. He has 12 yrs experience supporting and consulting marketing practices and organizations.

Previous experience

Within Gartner, Mr. Barlow has been the Research Lead for millennials, the Senior Researcher on Money and Consumer Spending, the Product Lead for Social Media Analytics, and the Manager of Client Services and Support. Outside of Gartner, he has worked as a marketing manager at Target, focused on branding, private label and packaging.

Professional background

Target Corporation

Marketing Manager

Areas of coverage

Marketing Leadership and Strategy

Customer Acquisition and Retention

Education

B.A., Psychology and Business Management

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Top Issues That I Help Clients Address

1Understanding the why, what, and so, what of consumer behavior

2Consumer perceptions and behaviors related to their health & wellness

3Consumer perceptions and behaviors related to their money & spending

4Sociopolitical, economic and cultural trends

5Effective messaging and marketing based on sector and demographic nuance