Tim Barlow

Director Analyst

Tim Barlow is a Senior Principal Analyst with an expertise in consumer insights and generational research. Mr. Barlow is focused on helping Marketing Leaders apply consumer values, mindsets, behaviors and trends to optimize their strategy and communication. Within the Gartner for Marketing Leaders product, he primarily focuses his research on millennials (individuals born between 1978 and 1995), socioeconomic groups (low income, middle class and affluent consumers), as well as the economy. He has spent over a decade in direct support of marketing practices and organizations.

Previous experience

Within Gartner, Mr. Barlow has been the Research Lead for millennials, the Senior Researcher on Money and Consumer Spending, the Product Lead for Social Media Analytics, and the Manager of Client Services and Support. Outside of Gartner, he has worked as a marketing manager at Target, focused on branding, private label and packaging.

Professional background

Target Corporation

Marketing Manager

Areas of coverage

Branding and Value Proposition (retired)

Consumers and Culture


B.A., Psychology and Marketing Management, Hope College

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Top Issues That I Help Clients Address

1Understanding the why, what, and so, what of consumer behavior

2Marketing to millennials, the most polarizing and misunderstood generation

3Consumer spending and financial mindsets

4Sociopolitical, economic and cultural trends