Tim Barlow is a Director Analyst with an expertise in healthcare, financial services, consumer and cultural insights and generational research. Mr. Barlow is focused on helping Marketing Leaders apply consumer values, mindsets and behaviors to optimize strategy and communication. He has 12 yrs experience supporting and consulting marketing practices and organizations.
Within Gartner, Mr. Barlow has been the Research Lead for millennials, the Senior Researcher on Money and Consumer Spending, the Product Lead for Social Media Analytics, and the Manager of Client Services and Support. Outside of Gartner, he has worked as a marketing manager at Target, focused on branding, private label and packaging.
Marketing Leadership and Strategy
Customer Acquisition and Retention
B.A., Psychology and Business Management
1Understanding the why, what, and so, what of consumer behavior
2Consumer perceptions and behaviors related to their health & wellness
3Consumer perceptions and behaviors related to their money & spending
4Sociopolitical, economic and cultural trends
5Effective messaging and marketing based on sector and demographic nuance