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Gartner Expert
Todd Berkowitz
Practice Vice President
Todd Berkowitz is the Practice Vice President for the Tech Marketing practice. Mr. Berkowitz manages a team of analysts that focuses on B2B technology marketing including product marketing, demand generation, sales enablement, marketing leadership and customer experience. His direct coverage includes advanced applications of account-based marketing (ABM) including audience management and engagement and ABM platforms and technology.
Previous experience
Mr. Berkowitz has more than 15 years of high-technology marketing experience for enterprise software and service vendors. He has leadership positions with market leaders including Oracle, TriZetto and Aprimo/Teradata and he led the entire marketing function for NewsGator, a high-profile, venture-backed social media startup. He was an early employee of Nuance, which went public in 2000. He began his career in public and analyst relations, working for several technology public relations firms.
He has significant experience in marketing technology services including application outsourcing, professional services and customer support. He has also marketed products with a diverse range of deployment options, including on-premises, hosted, SaaS and mobile.
Before joining Gartner, he performed a wide range of product marketing and management activities, including sales enablement, product launch and life cycle, new market entry and expansion, mergers and acquisitions and competitive intelligence for new and existing products.
Professional background
Oracle
Director of Product Marketing
Aprimo
Product Evangelist
TriZetto
Director of Solution and Segment Marketing
Areas of coverage
Marketing and Sales Execution for Tech CEOs
Demand Generation
Marketing Impact
Marketing Planning and Performance
Education
M.B.A., Santa Clara University
B.A., cum laude, Government, Lehigh University
Top Issues That I Help Clients Address
1How do I optimize and advance my ABM program?
2What technologies and tools should be used to improve the lift from my ABM programs?
3How do I improve sales and marketing alignment?