Gartner Tech and Service Providers Expert

Todd Berkowitz

Practice Vice President

Todd Berkowitz is the Practice Vice President for the Tech Product Marketer team. Mr. Berkowitz manages a team of analysts that focuses on B2B technology marketing including product marketing, demand generation, sales enablement, marketing leadership and customer experience. His direct coverage includes advanced applications of account-based marketing (ABM) including audience management and engagement and ABM platforms and technology.

Previous experience

Mr. Berkowitz has more than 15 years of high-technology marketing experience for enterprise software and service vendors. He has leadership positions with market leaders including Oracle, TriZetto and Aprimo/Teradata and he led the entire marketing function for NewsGator, a high-profile, venture-backed social media startup. He was an early employee of Nuance, which went public in 2000. He began his career in public and analyst relations, working for several technology public relations firms.

He has significant experience in marketing technology services including application outsourcing, professional services and customer support. He has also marketed products with a diverse range of deployment options, including on-premises, hosted, SaaS and mobile.

Before joining Gartner, he performed a wide range of product marketing and management activities, including sales enablement, product launch and life cycle, new market entry and expansion, mergers and acquisitions and competitive intelligence for new and existing products.

Professional background

Oracle

Director of Product Marketing

Aprimo

Product Evangelist

TriZetto

Director of Solution and Segment Marketing

Areas of coverage

Customer Acquisition for Tech CEOs

Product Promotion and Awareness

Product Marketing Impact

Product Marketing Leadership

CRM Sales Technology

Education

M.B.A., Santa Clara University

B.A., cum laude, Government, Lehigh University

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Top Issues That I Help Clients Address

1How do I optimize and advance my ABM program?

2What technologies and tools should be used to improve the lift from my ABM programs?

3How do I improve sales and marketing alignment?