Gartner Expert

Travis Lee

Sr Director Analyst

Travis Lee is a Senior Director security analyst in the Technology and Service Provider (TSP) division of Gartner, researching emerging technology and trends (ETT) for technology product leaders. Mr. Lee researches technology, markets and trends impacting security services especially managed detection and response, extended detection and response, email security, and security operations. This focus includes managed security services, security consulting and security professional services. He has more than 20 years of tech experience in product leadership positions with security, SaaS and MSSP vendors including Verizon, Hewlett Packard Enterprise, DXC Technology, AOL, and Trustwave.

Mr. Lee has previously worked in the fields of product management, product marketing and business development.

Previous experience

1) Global product team leadership for product definition, partnerships, go-to-market and product growth of database security and email security product lines.

2) Directed sales enablement and go-to-market activities for the security portfolio of security advisory and managed security services.

3) Directed global product strategy for security solutions to include product awareness, demand generation, sales enablement, marketing programs, and customer experience improvement.

Professional background

Trustwave

Director Product Management

DXC Technology

Director Product Marketing and Sales Enablement

Verizon

Product Marketing Manager

Areas of coverage

Product and Services Strategy for Tech CEOs

Security Operations

Go-to-Market Strategy

Technology Market Essentials

Emerging Technologies and Trends Impact on Products and Services

Education

MBA, Marriott School of Business, Brigham Young University

B.A., Business Administration and Chinese, Brigham Young University

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Top Issues That I Help Clients Address

1Managed Security product leaders - applying emerging technology into security product roadmaps and portfolios, especially MDR, Security Operations, email security

2Security product leaders - go-to-market strategies and tactics, including positioning and messaging, channel strategy

3Security product leaders - product evolution, adjacent markets, partnering

4Security buyers - product and vendor evaluation, especially MSSP, MDR, XDR, email security