Gartner Expert

Viharika Peddi

Principal, Advisory

Viharika Peddi is a member of the Advisory Talent Lab supporting Tech Product Marketers with their messaging strategies.

Previous experience

Prior to joining Advisory, Viharika supported the Gartner for IT Leaders product within the Sourcing, Procurement & Vendor Management team.

Professional background


Research Content Specialist

Areas of coverage

Messaging and Differentiation

Demand Generation

Marketing Impact


Indiana University - B.S. Neuroscience

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Top Issues That I Help Clients Address

1Messaging and Positioning

2Social Media Content Marketing

3Virtual Event Strategy

4Customer Experience (VoC, CX Metrics, Personas, Survey Design)