Viharika Peddi is a member of the Advisory Talent Lab supporting Tech Product Marketers with their messaging strategies.
Prior to joining Advisory, Viharika supported the Gartner for IT Leaders product within the Sourcing, Procurement & Vendor Management team.
Research Content Specialist
Product Messaging and Differentiation
Product Promotion and Awareness
Product Marketing Impact
Indiana University - B.S. Neuroscience
1Messaging and Positioning
2Social Media Content Marketing
3Virtual Event Strategy
4Customer Experience (VoC, CX Metrics, Personas, Survey Design)