Gartner Expert

Viharika Peddi

Sr Principal, Advisory

Viharika Peddi is a Senior Principal on the Technology and Service Providers (TSP) advisory team. She advises B2B tech CEOs, start-up founders, and product marketers on their go-to-market strategies.

Previous experience

Previously served within Gartner's research engagement services department (2017-2019) before graduating from the inaugural Gartner Advisory Talent Lab in 2021.

Professional background


Research Content Specialist


Senior Advisory Specialist


Principal, Advisory

Areas of coverage

Marketing and Sales Execution for Tech CEOs

Messaging and Differentiation


Indiana University - B.S. Neuroscience

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Top Issues That I Help Clients Address

1Messaging, Positioning, Storytelling, Differentiation

2Social Media Strategy

3Webinar/Virtual Event Strategy

4Demand Generation 101

5Customer Advocacy