Viharika Peddi is a Senior Principal on the Technology and Service Providers (TSP) advisory team. She advises B2B tech CEOs, start-up founders, and product marketers on their go-to-market strategies.
Previously served within Gartner's research engagement services department (2017-2019) before graduating from the inaugural Gartner Advisory Talent Lab in 2021.
Research Content Specialist
Senior Advisory Specialist
Customer Acquisition for Tech CEOs
Messaging and Differentiation
Indiana University - B.S. Neuroscience
1Messaging, Positioning, Storytelling, Differentiation
2Social Media Strategy
3Webinar/Virtual Event Strategy
4Demand Generation 101