- Gartner client? Log in for personalized search results.
Gartner Expert
Viharika Peddi
Sr Principal, Advisory
Viharika Peddi is a Senior Principal on the Technology and Service Providers (TSP) advisory team. She advises B2B tech CEOs, start-up founders, and product marketers on their go-to-market strategies.
Previous experience
Previously served within Gartner's research engagement services department (2017-2019) before graduating from the inaugural Gartner Advisory Talent Lab in 2021.
Professional background
Gartner
Research Content Specialist
Gartner
Senior Advisory Specialist
Gartner
Principal, Advisory
Areas of coverage
Marketing and Sales Execution for Tech CEOs
Messaging and Differentiation
Education
Indiana University - B.S. Neuroscience
Top Issues That I Help Clients Address
1Messaging, Positioning, Storytelling, Differentiation
2Social Media Strategy
3Webinar/Virtual Event Strategy
4Demand Generation 101
5Customer Advocacy