Gartner Expert

Yvonne Genovese

EVP, Global Product Management

Yvonne Genovese is a Senior Vice President leading the Technology and Service Provider research business at Gartner. Her team provides best practice and market specific research and advice to Product Managers, Product Marketers, General Managers and Midsize Enterprise CEO's and their teams. The best practice research and advice is focused on helping these role leaders successfully execute their mission-critical priorities. Examples of research delivered includes: Measuring and managing product portfolio performance, leading a successful product launch, positioning and messaging, product strategy alignment. The research is provided in both generic terms (cross-role) as well as specific markets, industries and geographies. Ms. Genovese has been at Gartner for 19 years. She has been an analyst, a content leader and a manager. Prior to the current role she launched and led the Gartner for Marketing Leaders practice. Before joining Gartner she held was in product management (VP Product Management), marketing (CMO), Consulting (VP Business Applications). Ms. Genovese was also co-president/owner of a Midsize Consulting business in the software industry.

Roles and responsibility

Product Manager, Product Marketer, General Manager (Product Portfolio Leader), Mid Size Enterprise CEO

Previous experience

Ms. Genovese began her career as an engineer at Lockheed and Milliken. She joined IBM in the early 1980s, where she was part of the product management team that developed and launched the personal computer. Over her 12-year tenure at IBM, she was also a product manager, systems engineer and consulting director. Mrs. Genovese left IBM to start her own consulting business. After selling that business, she joined Marcam as CMO and later moved on to be the CMO at Mapics.

Professional background


Product Mgmt Director, Business Applications

Marcam, Inc.

Worldwide Vice President Marketing

Mapics, Inc.

Chief Marketing Officer

Areas of coverage

Product/Service Organization and Leadership

Product/Service Discovery and Validation

Demand Generation

Marketing Impact

Marketing Planning and Performance


B.S., Industrial Engineering, Georgia Tech

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Top Issues That I Help Clients Address

1What are the best practices in digital marketing used by successful marketing organizations to achieve business goals?

2How can marketers and their teams keep up with the new pace and scope of information demands?

3How can marketers develop strategies to guide continuous improvement?

4How can marketers understand what is possible with less-expensive technologies?

5How can marketers work with information technology leaders to drive business results?