As a growth-focused technology general manager, you’re charged with making business decisions every day to advance your mission-critical initiatives. Our proprietary research, experienced Executive Partners and extended expert engagements enable you and your team to pivot forward to achieve early results and create sustained competitive advantage.
Bringing technology products and services to market
How we address your top challenges
The technology industry is rapidly changing. With shorter product cycles, rapid innovation, and merger and acquisitions (M&A) contributing to constant change, you are faced with critical, difficult business decisions. Gartner’s quantitative research, models, frameworks and advisory services are tailored to the specific needs of your role and designed to help you uplift performance, from your organizational culture to establishing sustained competitive advantage.
Product portfolio vision and strategy
To win in fast-moving technology markets, you need a compelling product vision that balances innovation with responses to disruption, and optimizes investments across a broader portfolio. Gartner research equips technology general managers with the market, customer and competitive insights to create a compelling and future-proof vision, and execute against market opportunities for growth.
Product portfolio performance
Achievement of product goals is fundamental to the success of the general manager. Gartner provides evidence-based insight and analytical tools to support decision making in high-impact areas such as where to invest, divest or partner to ensure optimal portfolio performance and growth.
Product portfolio customer acquisition
For a portfolio and, therefore, any business, to truly grow and thrive, it must have a cohesive and aligned strategy for every area that touches the customer. In order to drive greater portfolio success, technology general managers must consider customer needs as part of their vision. Gartner research and insights center on the key areas where go to market crosses with broader product portfolio strategy and execution as well as the activities that are essential to drive portfolio success — market awareness and uptake.
Product portfolio leadership, organization and culture
Successful technology general managers lead with a vision that inspires and aligns their team and peers. Product organization design, culture and management have critical impact on the success of a portfolio. Gartner provides frameworks and best practices to shape a resilient organization that creates competitive advantage.
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Gartner is an objective resource for more than 15,000 enterprises in 100+ countries.
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