Improve Portfolio Performance

Accelerate critical business decisions with actionable quantitative insights.

The General Manager’s role has never been more important

In normal times, general managers focus on driving growth predominantly from selling existing products and services. A global health crisis disrupts those plans. Prior to the COVID-19 global health pandemic, Gartner conducted a survey of more than 200 general managers regarding their priorities, effectiveness and future plans.

This e-book combines those survey results with our research in leading through a crisis to help you pivot your organization forward into recovery.

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Bringing technology products and services to market

As a growth-focused technology general manager, you’re charged with making business decisions every day to advance your mission-critical initiatives. Our proprietary research, experienced Executive Partners and extended expert engagements enable you and your team to pivot forward to achieve early results and create sustained competitive advantage.

Graphic displaying the makings of a Technology General Manager made up of Vision and strategy, customer acquisition, and performance.

How we address your top challenges

The technology industry is rapidly changing. With shorter product cycles, rapid innovation, and merger and acquisitions (M&A) contributing to constant change, you are faced with critical, difficult business decisions. Gartner’s quantitative research, models, frameworks and advisory services are tailored to the specific needs of your role and designed to help you uplift performance, from your organizational culture to establishing sustained competitive advantage.

Product portfolio vision and strategy

To win in fast-moving technology markets, you need a compelling product vision that balances innovation with responses to disruption, and optimizes investments across a broader portfolio. Gartner research equips technology general managers with the market, customer and competitive insights to create a compelling and future-proof vision, and execute against market opportunities for growth.

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Product portfolio performance

Achievement of product goals is fundamental to the success of the general manager. Gartner provides evidence-based insight and analytical tools to support decision making in high-impact areas such as where to invest, divest or partner to ensure optimal portfolio performance and growth.

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Product portfolio customer acquisition

For a portfolio and, therefore, any business, to truly grow and thrive, it must have a cohesive and aligned strategy for every area that touches the customer. In order to drive greater portfolio success, technology general managers must consider customer needs as part of their vision. Gartner research and insights center on the key areas where go to market crosses with broader product portfolio strategy and execution as well as the activities that are essential to drive portfolio success — market awareness and uptake.

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Product portfolio leadership, organization and culture

Successful technology general managers lead with a vision that inspires and aligns their team and peers. Product organization design, culture and management have critical impact on the success of a portfolio. Gartner provides frameworks and best practices to shape a resilient organization that creates competitive advantage.

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