Internal communications teams are tasked with conveying all kinds of messages, but they don’t always pick the most effective channel to do so. Too often, these teams fall into the trap of trying to get an important message out quickly rather than taking time to consider how it fits into their overall communication strategy.
“If there has been a senior leadership change, for example, it can be all too easy to think, ‘I’ll just write a quick post on the intranet,’” says Iliyana Hadjistoyanova, senior research analyst at Gartner. “Instead, comms should be asking, ‘How do I make sure employees are informed in the right way and feel equipped to deal with this leadership change?’”
Read more: Strategic Planning for Communications