Marketers are always on the lookout for new opportunities to engage directly with their customers and create experiences that are as close to one-on-one as possible. Influencer marketing and personalization are among the high-profile initiatives they’ve pursued toward that end in recent years. Yet consumer trends point to a loss of trust in large institutions, as well as rising concerns about data privacy. These issues will force marketers to proceed with care as they continue to leverage technology to facilitate proximity to their customers.
November 24, 2020
The success or failure of a CMO's tenure is often dictated by the degree of alignment on the role, business priorities and scope of responsibility. Use a 6-phase approach anchored in effective communication to succeed in your leadership position.