Content influences every stage of the customer journey yet only 42% of B2C and 41% of B2B marketers have a documented content marketing strategy
Content marketing is outpacing marketers’ ability to measure its effectiveness. Marketers are struggling to measure and optimize their content assets across channels and campaigns that support their customers' decision making in their journey.
Gartner's step-by-step guide can help marketing leaders, like you, to:
- Map content to your customer journey
- Identify metrics needed to prove the value of your marketing strategy and execution
- Communicate the business value of your content marketing strategy efforts by using key performance indicators (KPIs) that align with your organization’s strategic business goals