Content Marketing

Build a sustainable content supply chain aligned with business goals

Customer engagement depends on the right content marketing strategy

Marketing teams spend roughly 30% of their budgets on content creation to feed a wide range of engagement initiatives, from advertising and content marketing, to product marketing and sales collateral. Yet less than 40% of marketers who engage in content marketing have a defined and documented strategy. Attracting, acquiring, and retaining customers takes the right content marketing strategy.

Uncover the 3 best practices that marketers should adopt to increase content relevance to meet changing customer needs.

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Optimize existing content assets across platforms

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    Create a differentiated and adaptable content marketing strategy

    Content fuels every customer experience and marketing channel. Effective content marketing programs focus on creating, distributing and amplifying content via digital and offline channels, driving audience awareness and engagement to accelerate the achieving of business goals.

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    Content marketing insights you can use

    Gartner's research, tools and insights help you create a differentiated and adaptable content marketing strategy, execute effective content marketing programs, and accelerate and scale relevant content to deliver business results.

    Manage the overlap in your content marketing technology

    The growth in digital channels has continued to unlock storytelling opportunities for different channels and content formats. In a world of limited resources, however, content marketers need tools to effectively manage content operations and efficiently manage resources across channels to tell brand stories.

    Drive customer conversion with personalized video

    Personalized video used as part of a content marketing strategy can nudge existing customers to take the next step in their customer journey.

    Building a content marketing strategy for customer retention

    As digital marketing leaders evaluate programs for cost efficiency, they will need to reframe traditional ROI models to measure the effectiveness of content programs. Learn how to evaluate content marketing pipelines that consistently drive retention and maximize assets.

    How we work with you

    Our experts, backed by unbiased data, will support you in protecting your investment and developing a content marketing strategy that drives audience awareness and engagement to achieve your organizational goals.

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