Marketing teams spend roughly 30% of their budgets on content creation to feed a wide range of engagement initiatives, from advertising and content marketing, to product marketing and sales collateral. Yet less than 40% of marketers who engage in content marketing have a defined and documented strategy. Attracting, acquiring, and retaining customers takes the right content marketing strategy.
Uncover the 3 best practices that marketers should adopt to increase content relevance to meet changing customer needs.