50% of marketers cite a desire for perfection as one of their top obstacles to content production
Marketing teams spend roughly 30% of their budgets on content creation to feed a wide range of engagement initiatives. Yet less than 40% of marketers who engage in content marketing have a defined and documented strategy. Attracting, acquiring, and retaining customers takes the right content marketing strategy.
Download to uncover the three best practices that content marketers should adopt to:
- Prioritize content marketing efforts by leveraging existing content
- Utilize different platforms to understand consumers
- Increase content relevance to meet changing customer needs