Position Your Brand to Drive Preference

Insights to foster brand commitment among your key audiences.

Marketers looking to drive powerful business outcomes, like consumer willingness to pay a premium and employee willingness to stay with their employer, are doing so by fostering brand commitment among key audiences. But how?

The recently conducted 2022 Gartner Brand Activation Survey insights highlight how brand positioning and activations drive brand commitment and business outcomes. Our latest research also gives recommendations on how you can create strong brand positioning and communications.

Download the research to:

  • Discover key elements of brand commitment
  • Learn how to position your brand among your key audiences
  • Explore different types of benefits that you can provide and how it can impact your brand commitment

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Position your brand to deliver preferable outcomes

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    About the 2022 Gartner Brand Activation Survey

    Brand commitment is a powerful driver of business outcomes. It looks at the intersection of brand connection, advocacy and preference. It is a powerful outcome that drives business results. But to drive brand commitment, how the brand is positioned is essential. With this objective, the 2022 Gartner Brand Activation Survey was conducted with 1,999 employees, consumers and B2B buyers to understand how brand positioning and activations drive business outcomes. Among the survey objectives, Gartner also wanted to validate previous Gartner insights on the importance of providing different kinds of benefits. Communications leaders can use these data insights to position their brand in a way that is most likely to connect with audiences and drive preference.

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