Marketers looking to drive powerful business outcomes, like consumer willingness to pay a premium and employee willingness to stay with their employer, are doing so by fostering brand commitment among key audiences. But how?
The recently conducted 2022 Gartner Brand Activation Survey insights highlight how brand positioning and activations drive brand commitment and business outcomes. Our latest research also gives recommendations on how you can create strong brand positioning and communications.
Download the research to:
- Discover key elements of brand commitment
- Learn how to position your brand among your key audiences
- Explore different types of benefits that you can provide and how it can impact your brand commitment