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Expert Research

Practical First Steps for Marketing Cost Optimization

Leading marketers approach cost optimization/budgeting as an expansive, always-on effort that can have both an immediate and a long-term impact on how marketing delivers against business goals.

This report contains powerful insights to help marketers understand:

  • The difference between cost optimization and cost cutting

  • Why and how to focus on optimizing (not cutting) costs

  • Five common steps to balance short- and long-term results for marketing cost optimization

  • Cost optimization tactics that are specific to the marketing function

  • What questions to ask in order to reduce marketing costs and optimize your cost optimization efforts

Download the research to learn some of the most effective cost reduction techniques in marketing, how to combat common cost optimization problems, and how to identify and implement cost optimization strategies into your marketing practice.

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