Gartner for Marketers Research

Expert Research March 31, 2020

Driving Cost Optimization Across the Enterprise: A Marketing Perspective

Leading marketers approach cost optimization/budgeting as an expansive, always-on effort that can have both an immediate and a long-term impact on how marketing delivers against business goals.

This report contains powerful insights to help marketers understand:

  • The difference between cost optimization and cost cutting

  • Why and how to focus on optimizing (not cutting) costs

  • Five common steps to balance short- and long-term results for marketing cost optimization

  • Cost optimization tactics that are specific to the marketing function

  • What questions to ask in order to reduce marketing costs and optimize your cost optimization efforts

Download the research to learn some of the most effective cost reduction techniques in marketing, how to combat common cost optimization problems, and how to identify and implement cost optimization strategies into your marketing practice.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.