Leading marketers approach cost optimization/budgeting as an expansive, always-on effort that can have both an immediate and a long-term impact on how marketing delivers against business goals.
This report contains powerful insights to help marketers understand:
The difference between cost optimization and cost cutting
Why and how to focus on optimizing (not cutting) costs
Five common steps to balance short- and long-term results for marketing cost optimization
Cost optimization tactics that are specific to the marketing function
What questions to ask in order to reduce marketing costs and optimize your cost optimization efforts
Download the research to learn some of the most effective cost reduction techniques in marketing, how to combat common cost optimization problems, and how to identify and implement cost optimization strategies into your marketing practice.