Content Marketing

Build a sustainable content supply chain aligned with business goals

Attract, acquire and retain customers with the right content strategy

Marketing teams spend roughly 30% of their budgets on content creation to feed a wide range of engagement initiatives, from advertising and content marketing, to product marketing and sales collateral. Yet less than 40% of marketers who engage in content marketing have a defined and documented strategy.

How we address your top challenges

Content fuels every customer experience and marketing channel. Learn how you can accelerate and scale relevant content and deliver business results.

Our research will help you answer the following top questions:

  • How do I create a differentiated and adaptable content marketing strategy?
  • How I plan and execute effective content marketing programs?
  • How do I build a sustainable and scalable content marketing engine?

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    How we work with you

    Our experts, backed by unbiased data, will support you in protecting your investment and developing a content marketing strategy that drives audience awareness and engagement to achieve your organizational goals.

    View Content Marketing and Management Sample Plan

    Gartner topic experts

    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.