Content Marketing

Build a sustainable content supply chain aligned with business goals

Attract, acquire and retain customers with the right content strategy

Marketing teams spend roughly 30% of their budgets on content creation to feed a wide range of engagement initiatives, from advertising and content marketing, to product marketing and sales collateral. Yet less than 40% of marketers who engage in content marketing have a defined and documented strategy.

How we address your top challenges

Content fuels every customer experience and marketing channel. Learn how you can accelerate and scale relevant content and deliver business results.

Our research will help you answer the following top questions:

  • How do I best understand my customers’ needs, expectations and perceptions?
  • How do I plan for, prioritize and execute successful customer experience (CX) projects?
  • How should I measure and communicate the ways CX impacts business key performance indicators?

How we work with you

Our experts, backed by unbiased data, will support you in protecting your investment and developing a content marketing strategy that drives audience awareness and engagement to achieve your organizational goals.

View Content Marketing and Management Sample Plan

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.