Gartner Flex Reprints

Drive successful marketing campaigns with Gartner-branded research

Produce greater marketing ROI for your business by leveraging the power of our trusted research and insights. A simple subscription-based program, Gartner Flex Reprints enables you to react quickly to shifting priorities and campaign performance to meet specific marketing goals.

Choose from a large and growing variety of research and document types.

Host and replace your reprint by marketing need, not on a set schedule.

Align reprints to specific campaigns, improving return on your marketing investments.

How it works

Select your content (delivered via HTML)

Key research, including:

Gartner Best Practices
Gartner Cool Vendors
Gartner Critical Capabilities
Gartner Hype Cycles
Gartner Magic Quadrants
Gartner Market Guides
Gartner Market Trends
Gartner Peer Insights Lessons Learned
Gartner Peer Insights Voice of the Customer report

Host your reprint

Post to your website for lead generation
Add to your sales enablement tools
Strengthen client relationships
Boost campaigns
Engage channel and sales partners
Support targeted campaigns

Track, measure, adjust

As needed, swap your reprints to align to evolving marketing goals.

Download Solution Overview

How to maximize your success

Pick the right content

Identify your primary goal (awareness, lead generation, nurture, credibility…).
Select the document type that supports the goal and your company’s positioning versus competitors.
Make sure the content validates your overall story.

Craft a message that drives engagement

Gain attention with a compelling message, along with highlighting the Gartner name.
Extract a key finding/recommendation and quote it on your website and other channels.

Run multichannel campaigns

Do more than post on your website and send emails.
Utilize high-visibility real estate on your homepage.
Link to a landing page that offers context and collects information.
Leverage social media and search engine optimization.

Support sales

Guide your sales reps, sales development reps and partners in using media products (e.g., conduct a webinar).
Develop specific messaging for these emails and phone calls.
Address any sales-related questions/concerns to ensure that all sales personnel are comfortable sharing the content with clients and prospects.