1. What is the Interactive Magic Quadrant with Peer Insights User Reviews?
Peer Insights User Reviews have been added to Gartner’s online Interactive Magic Quadrant® experience. It’s an easy-to-use tool that integrates Gartner expert advice from the Magic Quadrant and user-contributed ratings and reviews from Peer Insights to help clients make faster and more effective decisions for a given market.
2. Who is able to use Interactive Magic Quadrant with Peer Insights User Reviews? Will there be a report version?
All Gartner clients with entitlement to view Interactive Magic Quadrants will be able to see the enhanced version with Peer Insights User Reviews. Legacy clients will not have access to Interactive Magic Quadrant with Peer Insights User Reviews. There are currently no plans to create a static version for inclusion in the report. This enhanced view is part of the interactive client experience only at this time.
3. What are the major changes that Gartner clients will see with the integration of Peer Insights into the Interactive Magic Quadrant?
Gartner clients will see two major changes to the Interactive Magic Quadrant experience. On the Magic Quadrant tab, hovering on a vendor “dot” in the Magic Quadrant previews the Peer Insights User Review data. When a client clicks on a vendor “dot,” a Peer Insights histogram and data highlighted will appear on the right side. The new user review tab will display the following:
- Gartner Magic Quadrant with a Peer Insights “Context Overlay,” where the dot for each vendor with five or more reviews will be shaded a color corresponding to its Peer Insights average user rating
- List of Magic Quadrant vendors with the number of Peer Insights reviews
- A list of other vendors with Peer Insights reviews in that market
- When a vendor is selected, the right panel will display the histogram of Peer Insights user ratings, the products reviewed, and a selection of recent reviews with links to the Peer Insights to read more or to write a review
- Digital watermarking, indicating the colors, represents Peer Ratings
4. When will the Peer Insights User Review tab appear? Is it based on the number of reviews or on a certain number of vendors?
The Peer Insights user review tab will appear anytime the market is open for reviews in Peer Insights. It will occur if we have reviews associated with a market or if we have the market open, but have not yet collected any reviews for the market.
5. When will the Peer Insights hover-over capability appear on the Interactive Magic Quadrant experience? Is it based on the number of reviews by a certain number of vendors?
The Peer Insights hover-over feature for vendor's dots in the Interactive Magic Quadrant will appear as long as the user review tab exists in the client experience, even those with zero Peer Insights reviews.
6. Can there be a difference between the market position implied by a vendor’s dot placement in the Magic Quadrant and its Peer Insights average user rating?
Yes. Peer Insights represent the views of end users. Magic Quadrants represent a broader view of the market — a snapshot in time — and are future-looking. Our analysts look broadly across markets and across buyers in multiple geographies, industries and with varying budgets. Buyer organizations have to think about their own specific needs, hence there may be a difference (at times) in opinion about vendors, products and services, and there will be differences in user sentiment depending on the organization’s location and experience (among other factors).
7. Will all Interactive Magic Quadrants have associated user reviews?
The majority of all Interactive Magic Quadrants should have associated user reviews. There is a very small percentage of Magic Quadrants where we have not yet launched a related Peer Insights market.
8. Does a Peer Insights review on a company’s product or service affect its placement in a Magic Quadrant or Critical Capabilities?
Analysts are able to use Peer Insights reviews as one of their inputs to their Magic Quadrant and Critical Capabilities assessments. It is only one potential input among hundreds of different sources. Effects of any single review on placement would be negligible.
9. The Magic Quadrant is published annually. How often are the Peer Insights user reviews updated in the Interactive Magic Quadrant?
The Peer Insights ratings and reviews change dynamically whenever new reviews are published. The Peer Insights user reviews are published after they are approved through the moderation and validation process.
10. How do you verify that reviews are from legitimate IT or end-user professionals?
Reviewers are verified through a multistep process, including completion of a profile with their email, job role, title and details about their organization. For a review to be posted on Peer Insights, writers must:
- Attest to the authenticity of their review by certifying that they are not an employee, consultant, reseller, direct competitor or in any way associated with the vendor they are reviewing, and that their feedback is based entirely on their own personal experience with the vendor's product/service
- Have an identifiable corporate email address that matches their stated company
- Be an IT or end-user professional, or otherwise involved in technology purchasing
- Have a confirmed profile on gartner.com or a credible external site (e.g., LinkedIn) that verifies their identity, employer and role
- Not be employed by a company that has a direct stake in the market or product being reviewed (this includes system integrators and consultants, as well as the company whose product is being reviewed or competitors in that market)
If you come across a review that looks illegitimate, please alert us by sending an e-mail to firstname.lastname@example.org.
11. How will the Peer Insights ratings be displayed if a technology provider has two or more dots in a Magic Quadrant?
In most cases, all Peer Insights reviews for a technology provider’s products in a single market are aggregated together into a single average rating, even if the Magic Quadrant presents two different dots for that provider’s solutions. In those cases, the same Peer Insights data will appear associated with both dots in the Interactive Magic Quadrant.