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Premium Research Feb 2026
... Multichannel marketing hubs are cloud-based software platforms that facilitate the creation and management of personalized marketing campaigns and event-driven customer journeys across communication channels. This note guides chief marketing officers to learn from ratings and reviews by their peers shared ...

Analyst(s):   Peer Community Contributor
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Research Jan 2026
... Access Insights Already a Gartner client? The rapidly growing AI-optimized IaaS market is also at risk of overinvestment and commoditization. Cloud providers that realign their differentiation strategies away from hardware upgrades alone to broader platform and system innovations will be best positioned ...

Analyst(s):   Ed Anderson   |   Wataru Katsurashima
Research Apr 2026
... Access Insights Already a Gartner client? Cloud-based LLMs potentially expose regulated enterprises to significant data sovereignty and compliance risks, driving the need for localized AI. Security product leaders must integrate on-premises small language models to ensure data privacy and capture compliance-driven ...

Analyst(s):   Tom Powledge
Premium Research Feb 2026
... AI is drastically changing the motivations for cloud migrations. Budgets shift from workload modernization to AI activation. Technology service leaders who don’t reimagine migrations as AI accelerators and embed AI-powered frameworks, risk competitive irrelevance. Insights at a Glance Strategic Planning ...

Analyst(s):   Fernando Pereiro
Research Apr 2026
... growth and fierce competition. Growth was driven by AI operationalization, platform modernization, and demand for resilient data-centric security and cloud-native solutions. Overview Methodologies and Definitions Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Nicholas Carter   |   Shailendra Upadhyay   |   Charanpal Bhogal   |   Robin Schumacher   |   Brandon Medford   |   Omar Ansari   |   Namrata Banerjee   |   Amit Goyal   |   Tarun Rohilla   |   Arunasree Cheparthi   |   Nimit Bali   |   Esha Bhatia   |   Ted Ernst   |   Lisa Unden-Farboud   |   Divyanshu Singh   |   Rahul Yadav   |   Chris Pang   |   Amarendra .   |   Ruggero Contu   |   Sharat Menon   |   Julian Poulter   |   Harshita Chibber   |   Gurjyot Uppal   |   Kanchi Bindal   |   Radu Miclaus   |   Kevin Quinn   |   Anand Chouksey   |   Roland Johnson   |   Christian Canales   |   Marissa Schmidt   |   Varsha Mehta   |   Kelli Smith   |   Colin Fletcher   |   Akshita Joshi   |   Deepali .   |   Zane West   |   Mudit Sharma   |   Rounak Bhattacharyya
Premium Research Feb 2026
... Salesforce modernizes its Marketing Cloud with Data 360 and AI. CMOs must align martech strategy, assess readiness for platformization and optimize cost governance. Assess your long-term fit and strategic alignment to drive impactful martech investments. Insights at a Glance Issue Context Impact Brief ...

Analyst(s):   Tia Zervas   |   Benjamin Bloom
Research Jul 2018
... Cloud adoption increases the complexity of application integration, offering options from custom code to ESBs and iPaaS. Technical professionals integrating SaaS, cloud-hosted and on-premises applications must balance the needs of individual integrations against those of the entire portfolio. Comparison ...

Analyst(s):   Jeffery Skowron   |   Kevin Matheny
Research Jun 2026
... ability to scale secure self-service and interoperable analytics. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Alibaba Cloud Amazon Web Services Databricks Domo GoodData.AI Google IBM Incorta Microsoft Oracle Qlik Salesforce (Tableau) SAP SAS ServiceNow (Pyramid Analytics) ...

Analyst(s):   Christopher Long   |   Edgar Macari   |   Anirudh Ganeshan
Research Jul 2026
... assess and navigate the shifting vendor and solution landscape. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Alibaba Cloud Amazon Web Services Apica BMC Helix Chronosphere Coralogix Datadog Dynatrace Elastic Grafana Labs Honeycomb HPE IBM LogicMonitor Microsoft New Relic ...

Analyst(s):   Martin Caren   |   Neil Young   |   Padraig Byrne   |   D.B. Cummings
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