... narrative intelligence to counter sophisticated attacks. Cybersecurity, communications and marketing leaders can use this research to evaluate startup vendors for proactive disinformation sensing and content monitoring. Summary Market Definition Emerging Market Quadrant Analysis Detailed Market Definition ...
Analyst(s): Alfredo Ramirez IV | Akif Khan | David Senf | Apeksha Kaushik | Amber Boyes
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... Access Insights Already a Gartner client? Unchecked IT vendor “new normal” and “land and expand” tactics erode savings, weaken leverage, and heighten risk. CPOs must enforce rigorous reviews, mandate documentation, and govern expansion to protect value, credibility, and enterprise security. Insights ...
... •Distinguish between assistive AI tools and autonomous AI agents when evaluating vendors •Map human-led workflows to identify where agentic automation delivers measurable value •Design governance models that ensure secure, compliant AI agent deployment This webinar is designed for CMOs, marketing operations ...
Analyst(s): Lizzy Foo Kune | Adam Sarner | Nicole Greene
... Access Insights Already a Gartner client? Enterprise application vendors are striving to become the platform of choice for organizations’ AI agents while maintaining their powerful position as the system of record. IT leaders can use this research to make sure that the decisions they make today do not ...
... Access Insights Already a Gartner client? IT vendor risk incidents are often not because of lack of awareness of risks but rather due to response failures from missed or misrouted notifications and information. SPVM leaders must improve the mechanism through which relevant notifications reach the right ...
... Already a Gartner client? Consumer insight is getting harder and more expensive as privacy rules tighten and AI agents enter the buying journey. Four vendors are building synthetic audience platforms that give CMOs a faster, more scalable, and more privacy-safe path to understanding their customers. Insights ...
Analyst(s): Greg Carlucci | Lizzy Foo Kune | Tuong Nguyen | Maria Marino | Adam Sarner
... 1,000 IT companies have been broken down across 29 common technology segments to create Gartner Vendor Revenue Profiles. This downloadable file helps technology and service providers understand and compare vendor performance. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
... business outcomes. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Gartner Insights Abstract ...
Analyst(s): Thornton Craig | Sandeep Unni | Barry Murphy | Justin Tung | Domenico Scriva | Alex Coqueiro | Jason Wong | Craig Lowery | Lydia Leong