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Premium Research Oct 2026
... Gartner estimates that $234 billion of revenue in existing enterprise application markets is at risk due to agentic arbitrage. Incumbent leaders prioritize fixing technical debt, but the organizational debt that can lead to cultural debt resulting from outdated operating models represents the bigges ...

Analyst(s):   Dennis Gaughan
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Research Oct 2026
... Access Insights Already a Gartner client? Small models reshape AI economics, shifting advantage from compute scale to domain expertise. To future-proof products, product leaders should adopt multimodel architectures routing work across small domain models and frontier LLMs, optimizing cost, governance ...

Analyst(s):   Roberta Cozza   |   Kiumarse Zamanian   |   Alizeh Khare   |   Aakanksha Bansal   |   Danielle Casey   |   Vibha Chitkara
Blog Post June 30 2025
... fairness, objectivity and confidentiality governs all interactions with vendors. Our analysts are prohibited from providing feedback on vendor briefing materials or discussing specific scores or methodologies. This ensures that all vendors are treated equally (regardless of client status), and that client ...
Premium Research Jun 2025
... the loyalty program vendor landscape and explore the different capabilities that these vendors offer. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Market Recommendations Gartner Recommended Reading Note: Representative Vendor Selection Gartner Research ...

Analyst(s):   Brad Jashinsky   |   Halle Stern
Premium Research May 2025
... trillion USD have been broken down across 28 common technology segments to create Gartner’s Vendor Revenue Profiles. This downloadable file helps technology and service providers (T&SPs) understand and compare vendor performance. When to Use Directions for Use Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Namrata Banerjee   |   Juhie Gupta
Premium Research Oct 2025
... align with enterprise roadmaps. At a Glance Overview Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Gartner Research ...

Analyst(s):   Jim Hare   |   Lydia Leong   |   Dolores Ianni   |   Ed Anderson
Premium Research Jul 2026
... The launch of GPT-Red as an internal, automated adversarial testing capability underscores a resiliency approach AI product and service vendors need to consider. Vendors who integrate robust automated red-teaming practices will earn trust and stay compliant as regulatory expectations and customer needs ...

Analyst(s):   Dennis Xu   |   Marissa Schmidt
Research Mar 2026
... Gartner client? An organization’s Tier 2 vendors, which are those vendors that an organization spends less with but are critical to its operations, now threaten IT budgets and stability as the market shifts. Aggressive and opaque terms, licensing migration, and vendor consolidation are all issues CIOs must ...

Analyst(s):   James Smith   |   Mandi Bishop
Premium Research Jun 2026
... Prompted by this surge of innovation during the research phase of the Magic Quadrant for Cyberthreat Intelligence Technologies, we present the top five vendors across AI foundational elements within CTI along with their diverse use cases. Insights at a Glance Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jonathan Nunez   |   Jaime Anderson
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