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Premium Research Jan 2020
... This Toolkit outlines the key steps and considerations to help enterprise architecture and technology innovation leaders establish a new EA function, or recharter an existing EA practice, and set it up to meet an organization’s digital transformation or optimization objectives. Gartner Insights Abstract ...

Analyst(s):   Enterprise Architecture Research Team
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Research Jul 2019
... Central EA groups are too far removed from product lines’ business context to influence their decisions. In this event presentation, enterprise architecture and technology innovation leaders can learn how Hanover embeds architects within product lines where they can add most value. Gartner Insights Abstract ...

Analyst(s):   Enterprise Architecture Research Team
Research Jan 2013
... The information technology and services (IT&S) function at BP has created the IT&S Academy for professional development. The architecture and design profession is one of eight professions in the IT&S Academy, each having a common structure of job families, roles, skills, and career paths. Gartner Insights ...

Analyst(s):   Enterprise Architecture Research Team
Research Jun 2025
... business potential has sparked interest in the technologies and architecture choices for their development. Software engineering leaders should use this research to grasp key components and patterns, aiding their teams in making the right architecture decisions for AI agents. Overview Strategic Planning Assumption ...

Analyst(s):   Tom Coshow   |   Arun Batchu   |   Tigran Egiazarov   |   Gary Olliffe   |   Adrian Leow   |   Jim Scheibmeir
Research Oct 2020
... There are many well-established business architecture techniques to guide informed investment planning and prioritization. But digitization has changed what enterprises need from business architecture. Learn five opportunities for EA and technology innovation leaders to upgrade their BA practices. Recommended ...

Analyst(s):   Enterprise Architecture Research Team
Premium Research May 2026
... Synthetic data will transform marketing teams’ ability to simulate customer behavior, test messaging, and develop products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits ...

Analyst(s):   Lizzy Foo Kune
Research Jul 2026
... Already a Gartner client? If your data isn’t AI-ready, your marketing organization isn’t AI-ready. We’ve identified five milestones to help CMOs incrementally increase their marketing data maturity, progressing from fragmented, disparate data to augmented, future-ready data that unlocks the value of AI. ...

Analyst(s):   Rachel Dooley
Research Apr 2019
... Evaluate the maturity of your enterprise architecture and technology innovation function to prioritize improvements and create an actionable plan to improve performance. Gartner Insights Abstract ...

Analyst(s):   Enterprise Architecture Research Team
Research Aug 2019
... Central EA groups are too far removed from product lines’ business context to influence architecturally significant decisions. In this case study, enterprise architecture and technology innovation leaders can learn how Hanover embeds architects within product lines, where they can add most value. Overview ...

Analyst(s):   Enterprise Architecture Research Team
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