... Access Insights Already a Gartner client? The customer data platform market is bifurcating into platformization and agentification. Buyers should assess their needs for orchestration or autonomy, prioritize warehouse-native and composable architectures, evaluate cost-to-value and invest in agentic AI and ...
Analyst(s): Lizzy Foo Kune | Suzanne White | Rachel Dooley | Benjamin Bloom | Audrey Brosnan
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... Access Insights Already a Gartner client? The IT Key Metrics Data (ITKMD) 2026 series analysis provides insight into IT Budget and IT Key Metrics Data comparison groups. This year’s sample is representative of nearly $19 trillion in total revenue and more than $625 billion in total IT spend collectively ...
... agents has the potential to transform digital commerce, requiring a shift in how businesses manage and expose product data. Organizations need to offer more structured and enhanced product data while integrating to specific channels. Insights at a Glance Strategic Planning Assumption Impact Brief Actions and ...
... Access Insights Already a Gartner client? General counsel must evolve from policy overseers to strategic partners in AI readiness, enhancing data deletion strategies to secure AI value and reduce legal risks. This research provides a specific, actionable framework for GC to implement automated deletion ...
... prepare as Amazon’s block of Meta’s Muse AI signals a broader battle to govern AI agents and command customer experience. To protect first-party customer data and ad spending, CMOs must treat AI agents as a distinct customer class governed by transparent, opt-in frameworks. Strategic Planning Assumption Analysis ...
Analyst(s): Lizzy Foo Kune | Jason Daigler | Mark O'Neill | Manoj Bhatia
... Application Architecture a Recognized Function and a Formal Discipline Implement Clear Governance Between Application Architecture and EA Enterprise Architecture Application Architecture Require Application Architecture to Represent the Needs of the Development Community in Enterprise Architectural Decisions ...
Analyst(s): Marcus Blosch | Stefan Van Der Zijden | James McGovern
... Capture DemandB2B Intent Data Uncover hidden demand with B2B intent data Pull back the curtain on your dark funnel. Uncover buying signals from more than 100 million B2B buyers researching software across Capterra, GetApp, and Software Advice. Already have an account? Log in B2B Intent interprets software ...
... delivering IT services through complex workloads. These platforms unify workload automation, workflow orchestration and data pipelines across on-premises and cloud-native architectures. Strategic Planning Assumptions Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Absyss Beta ...
Analyst(s): Hassan Ennaciri | Daniel Betts | Chris Saunderson
... minute Consult the Board survey summary features inputs from seven Data and Analytics Research Board and Technology Infrastructure Research Board members regarding leveraging data observability to ensure data integrity in both general data systems and generative artificial intelligence (GenAI) systems. ...