... purchase journey, which are not well-suited to MMM’s probabilistic methods and aggregated data approach. Key challenges in B2B marketing include: CRM reliance. B2B chief sales officers (CSOs) prioritize CRM data for attribution, tagging activities like marketing, sales or service to individuals or accounts ...
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... face a non-negotiable mandate: drive business outcomes based on data-driven insights or cede decision power to other executives. To maintain decisioning authority, CMOs must implement a systematic approach for developing effective, data-driven insights that guide marketing’s decision making. Gartner ...
... Access Research Already a Gartner client? Information is every organization’s most important asset, yet it’s often spread out, disconnected and without clear ownership and oversight. The five best practices in this research show enterprise architects how to turn information into a competitive advantag ...
... Organizations struggle to align business strategies with IT infrastructure amid modernization, and require EA tools to bridge this gap. This note guides heads of EA to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommen ...
... struggle to deliver enterprise-wide value with D&A because they lack foundational practices across data and analytics governance, data management and solution delivery. Join this complimentary Gartner data and analytics webinar as a Gartner expert helps you assess your current state and identify opportunities ...
... catastrophic single point of failure risk. Ensuring state continuity requires a strategic pivot toward sovereign dispersion via an extraterritorial data embassy framework. Government CIOs must lead the decoupling of jurisdictional authority from geography. Insights at a Glance Strategic Planning Assumption ...
... Access Insights Already a Gartner client? The market is shifting from fragmented tools to unified, cloud-native data platforms. Leaders offering converged ecosystems and AI-ready capabilities have achieved robust growth. Conversely, underperformers relying on disjointed, legacy on-premises solutions ...
Analyst(s): Harshita Chibber | Sharat Menon | Robin Schumacher
... demand efficiencies that can only be delivered by companies that wholeheartedly embrace AI within their internal processes and harvest all internal data to serve that goal. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? In 1Q26, the data center hardware integrated systems market maintained strong growth as enterprises invested in AI-ready infrastructure and modern workloads. For providers, the biggest opportunity lies in delivering integrated platforms that support AI deployments ...
Analyst(s): Andrew H Kim | Amit Goyal | Adrian O'Connell | Uko Tian