... Cross-selling products and services to existing customers is key to growth. To improve cross-selling efforts, product leaders can use Gartner’s Enterprise Technology Adoption Profiles to target customers that are most likely to find other products appealing with a proposition tailored to them. Gartne ...
Analyst(s): Hank Barnes
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... The most effective buyers invest time and energy in planning the path to value, including leveraging change enablement content and support from providers. Product leaders can use this research to prioritize the creation of change enablement content and programs to accelerate opportunities. Data Snaps ...
... •Common sources of team conflict that can hinder AI buying initiatives •How buying behaviors influence AI investment outcomes •Strategies to improve collaboration and decision making across buying teams •Practical approaches for navigating complex enterprise AI buying journeys In the AI era, traditi ...
... Many executive leaders are dissatisfied with the returns from technology investments and the underlying decision process. To improve these returns, put the aims of the purchase first, with cross-functional teams developing specific targeted goals. Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Just stopping by? Chief sales officers struggle to bridge the gap between segmentation and buyer engagement, often missing key nuances that refine their approach. This research guides CSOs on how to drive revenue growth by leveraging buyer situations for effect ...
... Gartner identifies three user personalities representing two-thirds of users that influence renewals. They are active in influencing others, finding their own solutions and impacting the value buyers get from software. Product leaders must leverage the higher influence of these users on renewals. Str ...
... Product leaders do not see customers the way customers see themselves. This creates blind spots that reduce retention, raise sales costs and reinforce customer regret. Use Gartner’s roadmap to address these blind spots and improve customer relationships. Overview Analysis Gartner Recommended Reading Gar ...
... This webinar explores how composable business technology transforms the buying journey as adaptive solutions become mainstream. Product leaders will learn to position flexible, modular capabilities that can expand market reach and create a competitive advantage. Session Description Learning Objectives ...
... Product leaders can join this webinar that delves into the complexities of enterprise technology decision making. They will discover how AI and diverse buying teams impact funding and decision effectiveness, and learn strategies to help their customers make better technology choices. Session Descript ...