... Access Insights Already a Gartner client? CIOs should take a lead in reshaping the organization’s culture to thrive in the digital business environment of ContinuousNext. Simple hacks can jump-start this larger culture change initiative. Key Challenges Introduction Analysis Shape Leadership for the Desire ...
Analyst(s): Hank Barnes | Elise Olding | Graham Waller
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... Leading CIOs are engaged across and outside their enterprises to create new business opportunities and improve operational effectiveness. Gartner's 2017 Hype Cycle special report focuses on the biggest trends influencing technology-enabled businesses. Opportunities and Challenges What You Need to Know ...
... Experts Alan Antin Senior Director Analyst, Tech Marketing David Ackerman VP Analyst, Product Management HankBarnes Distinguished VP Analyst, Chief of Research, Tech Marketing Jennifer Barry Senior Director Analyst, Tech Marketing Emil Berthelsen VP Analyst, Product Management Elizabeth Beard ...
... More leads won’t fix pipeline problems — alignment will. When sales and marketing disagree on what qualifies and converts, CSOs face wasted spend and eroded confidence. This session reveals how to escape the pipeline trap by aligning intent signals, revenue-linked metrics, and handoff standards to t ...
... Access Insights Already a Gartner client? Traditional, static sales planning can’t keep pace with market volatility. Build a revenue flight simulator using AI-driven simulations to challenge assumptions, simulate competitive responses, and pressure-test go-to-market decisions before they are tested by ...
... Access Insights Already a Gartner client? Traditional planning cannot keep pace with competitor actions, buyer shifts and market volatility; use AI-enabled scenario simulations to challenge assumptions, simulate competitive responses, pressure-test go-to-market decisions and drive sales impact. Insight ...
... CSOs have long encouraged sellers to engage early and reframe buyers around their business problem. For most organizations, this isn’t just an ineffective strategy — it’s a commercial liability. CSOs should separate risky demand creation from demand capture and organize sales efforts accordingly. Ins ...
... Access Insights Already a Gartner client? Enhanced with AI, food and beverage product life cycle management platforms are evolving with embedded formulation, quality and compliance intelligence. Use this overview to examine the latest market forces, evolving vendor landscape and new capabilities shapi ...
Analyst(s): Brady Barnes | Rajan Saini | Claudia Clemens
... Access Insights Already a Gartner client? CSOs must close the “value gap” to drive retention and growth, yet existing strategies fail to enable customers to achieve value realization at scale. This research provides a framework for CSOs to operationalize value realization. Insights at a Glance Impact Act ...
Analyst(s): Daniel Hawkyard | Morgan Barnes | Greg Hessong