... Market sizing is crucial for planning a new product or service, securing executive leadership buy-in, and defining the go-to-market strategy. This research provides a four-step model that helps CMOs build a focused and defensible market size estimate. Overview Introduction Analysis Gartner Recommended R ...
Analyst(s): Philip Black
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... Access Research Already a Gartner client? Tech buyers are switching their approach from requirements-led to outcome-oriented, changing deal drivers and scope. Executive product leaders must shift their customer acquisition strategies to target specific outcomes and leaner deals, and work with partners ...
... In a time of volatility and uncertainty, chief product officers who don’t measure themselves against key product management team organizational metrics are putting their position at risk. These metrics are commonly used by CEOs or boards to assess a CPO’s ability to run an efficient and scalable tea ...
... Engaging groups of stakeholders through change can be a challenge due to the diversity of the impacted population. Program and portfolio management leaders can use this tool to build stakeholder personas and align change strategy to stakeholder needs. When to Use Directions for Use Gartner Recommended ...