... Access Research Already a Gartner client? Chief product officers are often challenged to deliver products in a customer-centric and timely way. Predicting shifts in markets, shaping compelling experiences, communicating value and accelerating solution development are best practices and processes requi ...
Analyst(s): Emil Berthelsen
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... Seventy-three percent of buyers avoid doing business with suppliers that send irrelevant messages. This step-by-step guide helps digital marketing leaders align content to the B2B customer journey and create personalized, journey-aligned content to boost engagement and drive more qualified leads. Ove ...
... B2B executives outside of marketing undervalue brands by thinking like consumers — the consumer brand trap. Instead of limiting growth by blindly copying consumer brand playbooks, B2B CMOs should refocus brand efforts on market conditioning to increase brand consideration. Overview Introduction Analysi ...
... Access Research Already a Gartner client? Portfolio profitability is directly influenced by chief product officers’ decisions on vision, strategy, investments and dealing with disruptions, such as AI. CPOs who are informed and prepared for swift and agile decisions will outperform their peers and see ...
... Access Research Already a Gartner client? R&D digital transformation is underway, but most organizations remain stuck at intermediate maturity. This research helps R&D leaders benchmark progress, identify infrastructure and vision gaps, and prioritize actions to accelerate enterprisewide digitization. ...
... Heads of ERM are often unsure of their function’s role in supporting business continuity management and resilience. This research shares observations and benchmarking regarding the function’s typical responsibilities and opportunities. More Detail Contributors Gartner Research ...
... Access Research Already a Gartner client? Poor customer authentication can damage CX and potentially customer retention. IAM leaders should thoughtfully consider business and customer needs, architect for optionality and integrate continuous passive authentication to make customer authentication simpl ...
... How enterprises build software today is changing radically, thanks to AI. To stay competitive, software engineering leaders can watch this video to understand these trends and use them to establish a new foundation for quick and effective building or blending of software. Gartner Recommended Reading G ...
... Products for global markets are often tailored to a primary target or made universal, causing suboptimal user experience and risks of losing local market adoption. Digital product managers using GenAI to address regional differences will enhance the quality of localization and lead the global AI rac ...