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Premium Research Aug 2025
... Tech CEOs need benchmark data to optimize strategies for 2026 marketing plans. Gartner’s 2025 tech marketing benchmarks provide those insights for investment, demand generation, funnel conversion and account-based marketing. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Viharika Peddi
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Premium Research Aug 2025
... Stakeholder perception of the chief audit executive impacts CAE effectiveness. This perceived persona includes how stakeholders view the CAE, understand their role and value their advice. This research identifies the three possible personas that CAEs can choose from for optimal impact. More Detail Gar ...

Analyst(s):   Tim Berichon
Research Aug 2025
... Access Research Already a Gartner client? Heads of infrastructure and operations often struggle with fragmented visibility, increased costs and delayed decision making when operational issues arise due to a bloated portfolio of monitoring and observability tools. This research outlines three strategie ...

Analyst(s):   Tanmay Bisht
Premium Research Aug 2025
... People analytics teams are often trapped in high-volume, low-impact work, which hampers their strategic value and visibility. CHROs must unlock the decision-influencing potential of their people analytics teams by moving away from a data-driven approach to a more holistic decision-centric one. Overvi ...

Analyst(s):   Bestin Samuel
Research Aug 2025
... Access Research Already a Gartner client? The crisis management journey is the one constant in every kind of disruption. Security and risk management leaders can minimize the impact of disruptive events by building the capability to navigate this journey as effectively as possible. Overview Strategic Pl ...

Analyst(s):   David Gregory
Premium Research Aug 2025
... More than half of managers worry about the effectiveness of performance management. To evaluate employee performance fairly and ensure alignment with organizational goals, HRBPs can use this tool to partner with managers and refine the performance calibration practices. When to Use Directions for Use G ...

Analyst(s):   Srishti Chopra
Premium Research Aug 2025
... Developing effective B2B websites that align to customer journey needs and deliver business results is an ongoing challenge. Digital marketing leaders can use this three-step framework to optimize your website experience for buyer journey progression. Overview Introduction Analysis Gartner Recommended R ...

Analyst(s):   Alan Lopez
Premium Research Aug 2025
... For complex B2B technology and service providers, measuring content operations requires moving from siloed data and vanity metrics to a unified, outcome-focused framework powered by AI. Demand generation leaders must adopt a cohesive analytics strategy and use AI to track and optimize content invest ...

Analyst(s):   Isoke Mitchell
Premium Research Aug 2025
... Creating measurement reports that resonate with stakeholders and inform future strategy is a perennial challenge for Communications. These insights teach CCOs how tailored, audience-focused reporting can strengthen their credibility and demonstrate Communications’ strategic value. Overview Introductio ...

Analyst(s):   Adam Herold
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